Meet the Avant Guardians of a Fashion-forward Pooch in New PetSmart Spots

GO director Christopher Guest takes a canine spin on high fashion in the latest round of spots in the humorous “Partners in Pethood” campaign for PetSmart out of GSD&M, Austin, TX. 

The spots harken to the quirky pet parents in Guest’s Best in Show and depict the fashion fanatic “Avant Guardians” of a coddled Shih Tzu that they wholeheartedly believe shares their taste in style. Between claiming that the sidewalk is their dog’s own runway, to insisting that other jealous pups do a “doggy double-take” when admiring his good looks at the park, this fashion forward couple unapologetically takes their pet parenting to an obsessive level. 

The campaign originally launched during the 87th Academy Awards broadcast, with spots starring Jennifer Coolidge and Anna Faris.