Media.Monks Paris Appoints Pauline Butor as Its New Managing Director

Media.Monks Paris (formerly Dare.Win) founded by Wale Gbadamosi Oyekanmi, marks a new stage in its development with the appointment of Pauline Butor to the position of general director from Monday October 2 2023.

As the result of its merger in September 2020 with Media.Monks, S4 Capital’s purely digital operating brand, the Parisian agency Media.Monks Paris continues to grow. With 120 employees, it generates a turnover of 21 million euros in 2022 in France. That’s a growth of 31%.

Pauline Butor, ex-Google and France Télévisions, expert in communication and digital transformation of brands, will bring her 20 years of experience to support the largest advertisers in developing innovative and impactful campaigns.

Pauline Butor, managing director of Media.Monks Paris, said, “With the rise of Artificial Intelligence, the integration of content, data media and technology strategies is essential. This integration is precisely at the heart of the Media.Monks business model. My ambition will be to deploy a new agency standard in France that meets the needs of the moment and aims for sustainable growth for our clients, the agency and its talents.”

Sir Martin Sorrell, founder and executive chairman of S4 Capital, specified, “Few talents in France have experience at the intersection of content, data, media and technology. Pauline corresponds 150% to this vision developed by S4 Capital through its operational brand Media.Monks. Wale Gbadamosi-Oyekanmi, one of our co-founders, and I are delighted to entrust Pauline with the keys to Media.Monks Paris. Her objectives, human values, entrepreneurial spirit and professional qualities will help Media.Monks Paris to take a step forward and become a key player in advertising in France and beyond.”

Wale Gbadamosi-Oyekanmi, founder of the agency, named Advertiser of the Year in 2022, added, “With the arrival of Pauline Butor and after 12 years of leadership, I will now take on the role of chairman in support of Pauline, of Media.Monks and certain clients. This role will also allow me to devote more time to my family and personal projects.”