A First in France: S4 Capital’s Monks Creates a Hyper-Realistic Video Avatar for Envoyé Spécial

Monks, S4 Capital’s global, purely digital, data-driven, unitary operating brand, announces its collaboration with France 2’s flagship program, Envoyé Spécial, to deliver a groundbreaking television experience powered by Monks.Flow, a comprehensive suite of AI-driven solutions designed to optimise marketing workflows.

As part of a special episode dedicated to artificial intelligence, airing on February 13, Monks has developed a hyper-realistic video avatar of the show’s host. This technological feat, a first in France, highlights Monks' expertise in leveraging generative AI for television production and demonstrates how Monks.Flow is revolutionising video content creation.

“This project showcases the power of Monks.Flow and our ability to deliver innovative solutions for ambitious projects,” said Emmanuel Anjembe, director of strategy and development at Monks. “Our collaboration with Envoyé Spécial, which reaches over 2 million viewers, illustrates how Monks.Flow is transforming video content production.”

Deborah den Iseger, SVP content and innovation, Global Studios, added, "Leveraging our agentic-enabled workflows, we met the speed of the brief head-on. With less than seven days on the clock, we brought Élise Lucet to life—creating a seamless workflow powered by Runway, integrating image generation, voice cloning, video, and lip dubbing for rapid output. This allowed us to move fast without compromising quality."

Designed to make a lasting impression and highlight the rapid advancements of AI, this achievement marks a turning point in the perception and adoption of AI technologies in France. By pushing the boundaries of digital creation, Monks reaffirms its leadership and pioneering role in the media and digital marketing industry.

The Envoyé Spécial episode with the hyper-realistic video avatar of Élise Lucet can be watched here.