Mecca Bingo Appoints Coolr to Transform Social Strategy

Coolr, the leading UK social media agency for clients including Samsung UK, Burger King and Lidl GB, has been appointed social media agency of record for British bingo operator, Mecca Bingo, following a competitive pitch process.

Under this new partnership, Coolr will work with Mecca Bingo to revitalise its social media presence with innovative creative content and a new, bolder and more playful approach on Instagram.

Through visual storytelling, Coolr will bring the magic of Mecca Bingo experiences to life to reach the next generation through premium content produced in their in-house studio, by tactically tapping into culture through reactive content and credibly reaching hyper-local audiences through influencer partnerships.

To drive online conversation around the beloved British bingo brand, a considered influencer content strategy will showcase the premium entertainment experiences available across the brand’s 50 venues in the UK. In particular, this will spotlight the ways gen z and millennials have revolutionised this pastime that was once considered a hobby for the retired, into a thriving ‘instagrammable’ social scene.

The bingo experience today is fueled with content ideas for social and allows for traditional bingo brands to diversify and capitalise on this craze by introducing social strategies that talk directly to the next generation. Providing entertainment to the UK for over 60 years, Mecca Bingo sits at the heart of entertainment culture and with 44% of new customers to Mecca venues last year being under 35 years old, it’s in a fantastic position to continue driving this popularity via its social strategy.

Olivia Blairman, managing director UK at Coolr, commented, “We’re thrilled to partner with Mecca Bingo at such a pivotal moment for the brand. As agency of record, we have the opportunity to revive Mecca’s social identity to be as fun, engaging, memorable and cheeky as a visit to your nearest location. Bingo is a beloved British pastime, and through bold creativity, influencer partnerships, and engaging content, we’re excited to bring Mecca Bingo into the social spotlight like never before.”

Mark Cheevers, head of PR and social Media at The Rank Group, said, “We have real ambitions to drive forward the Mecca Bingo brand and evolve our approach to social media. Having explored various options, it became really clear to us that Coolr were absolutely the right choice of partner to support us. We were hugely impressed by their creativity, their sharp strategic thinking and the palpable enthusiasm demonstrated by the whole team. We can't wait to get started."