MEC Organic Performance Bolsters Senior Team

MEC, a leading media agency, has made two senior appointments within the agency’s Organic Performance division with the additions of Simon Jones as Campaign Director and Jowita Blak as Director.

Simon will oversee the Organic Performance campaign team and activate strategies for some of the agency’s largest accounts. He will head up the development of the team and will be responsible for product innovation, campaign development and execution, including driving MEC’s proprietary Content Navigator product which uses client and market insight to develop compelling and highly shareable content campaigns. 

Formerly SEO Manager at Think Money Group, Simon brings with him over seven years of experience in planning and deploying link-building, PR and content-driven SEO campaigns. In his previous role he was responsible for the planning and management of SEO, content and PR operations across the group’s websites, as well as managing offshore web development and SEO teams based in Chennai and Bangalore. Simon has also held management roles at Version One & COA Solutions, Handbags et Al and Orbit Partnership Ltd, where he managed teams providing a wide range of online marketing services.

Simon Jones said: “I’m delighted to be working with such a passionate and creative group of people at a time when the agency’s Organic Performance offering is developing at such a pace, driving real innovation in this area and building genuine growth for clients. MEC’s culture, clients and enthusiasm for achieving great results makes joining the agency incredibly exciting.”

Additionally, Jowita arrives at MEC from Netbooster UK where she led cross-channel strategy development and implementation for the organisation’s premium accounts. Jowita joins MEC with a wealth of experience working across global markets in digital marketing, social media and PR. Jowita has also previously worked at The Search Works/TradeDoubler and iProspect. In her new role Jowita will drive the integrated organic search strategy as part of the London team. 

Jowita Blak said: “I’m thrilled to have been offered the opportunity to join MEC at such an exciting time for the business. MEC’s Organic Performance team is the largest of its kind in the UK and I look forward to developing insight and high-value content marketing executions to increase the online visibility for our clients.”

Speaking on the appointments, Ben McKay, Managing Director of MEC Organic Performance said: “Never has there been a more exciting time for brands invested in organic search campaigns, with search engines rewarding more than ever before those that invest in high-value content.  These two key appointments highlight further investment in MEC’s Organic Performance division to develop tools, insight and strategic leadership to navigate through the complexities of content and organic search. 

Jowita’s experience speaks for itself, and her role will be crucial for driving MEC clients’ organic search and content strategies. I am also thrilled that Simon is joining the agency, bringing his passion for audience insight, creativity and innovative approaches to marketing campaigns.”