McDonald’s Canada Is Taking off with a ‘Frequent Fryers’ Programme

Fasten your seatbelts—an exciting new in-app loyalty program from McDonald’s Canada is taking off.

McDonald’s has so many iconic menu items, but a perennial fan favourite is our world-famous fries. So, to generate excitement for the MyMcDonald’s Rewards app and boost downloads, we launched the Frequent Fryer Program, a campaign that turns each order of the McDonald’s classic into a passport to “fry” around the world.  

With the Frequent Fryer Program, every purchase of McDonald’s fries enters guests for a chance to win amazing prizes, including one of five trips to try local fry specialties in international restaurants. We’re talking McShaker fries in Japan, potato wedges in France and cheesy bacon fries in Italy. 

Secondary prizes help make this even more craveable. A whole set of eye-catching travel merchandise unique to the program is also available to be won, including suitcases, headphones, hoodies, and sleep masks. And when guests order fries four times using the app, McDonald’s Canada will give them 4,000 bonus points to redeem free world-famous fries at participating restaurants, giving a younger audience even more reason to answer the boarding call. 

“To get Gen Z to download the MyMcDonald’s Rewards app, we needed to give them a compelling reason to do it,” says Leilah Ambrose, group creative director, Cossette. “This is a generation that loves to see the world and experience different food cultures. Social revealed that no matter where they travel, there’s a local McDonald’s on the itinerary. So, we created an ownable spin on the classic frequent flyer program, taking fan love for our beloved fries to new heights. Literally.”

In partnership with Cossette, McDonald’s Canada is leveraging a combination of OLV, bespoke paid social, organic social, display banners, digital audio on Spotify and Dax, interactive media on TripAdvisor and Amazon, and a custom Snapchat lens.