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McCarthy Stone Appoints Ogilvy UK to Drive CRM



UK’s leading developer and manager of UK leading retirement communities to focus on tech, data and strategy

McCarthy Stone Appoints Ogilvy UK to Drive CRM

Ogilvy UK have been appointed as McCarthy's Stone's first full-service Experience agency after a competitive pitch run by Oystercatchers. The remit of the brief is to support McCarthy Stone’s CRM, lead nurture and customer journey. Ogilvy UK’s goal is to maximise the data available, leverage the existing martech and transform conversion rates along the customer journey.  

McCarthy Stone is the UK's leading developer and manager of retirement communities. As pioneers in retirement properties, their brand is synonymous with aspirational retirement living. The business manages nearly 500 retirement communities and supports over 20,000 older people around the country, providing a range of property maintenance, care and support services.  

“We are proud that we make a phenomenal difference to the lives of our customers and the communities in which they live. This is the first time McCarthy Stone have appointed an agency to drive CRM - we are very excited to be working together with Ogilvy UK,” said Alastair Pegg, marketing director, McCarthy Stone  

“Nurturing customer relationships drives outstanding business results. Retirement effects the majority of our population and is a huge growth industry.

"We're delighted to be appointed by McCarthy Stone, we are looking to improve the customer experience through the journey and to bring their experience to bear. It's a great brief that will harness the best of our strategy, data and martech expertise.” said Clare Lawson, CEO, Ogilvy Experience EMEA 

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Ogilvy UK, Fri, 04 Nov 2022 10:03:54 GMT