McCann Content Studios Wins General Mills’ Betty Crocker Account in the Middle East

Following a competitive pitch, McCann Content Studios has secured the social media remit for General Mills' Betty Crocker brand. The expanded role strengthens FP7McCann’s position as Betty Crocker’s creative partner and highlights McCann Content Studios growing influence in the MENA region.

McCann Content Studios ME will now oversee the brand’s social media requirements across multiple markets in the region, expanding its existing creative role to encompass a broader and connected range of capabilities. The win is testament to the connected offering across FP7McCann who manage the brand’s creative remit and McCann Content Studios, a seamless solution across social, production, and influencer services. McCann Content Studios will integrate these disciplines to deliver a cohesive and innovative approach to Betty Crocker's digital presence.

Betty Crocker, a long-standing client of FP7McCann, adds to the growing list of brands working with McCann Content Studios, including Heinz, McDonald’s, Arla and multiple others. 

Ibrahim Hasan, regional head of McCann Content Studios for FP7McCann, commented, “I want to thank the General Mills team for their continued and expanded trust and partnership with FP7McCann. Expanding the Betty Crocker scope, adding the social media remit, is a great reflection of our passion for strategic creativity.  We are committed to delivering holistic, engaging, impactful and innovative work that connects with consumers to continue to help our client grow.”

McCann Content Studios combines full-service social and creator strategy and execution into a single entity. It offers tailored end to end solutions to clients, tapping into rich and nuanced regional knowledge, while accessing the scale and power of the global McCann Content Studio network.