M&C Saatchi Abu Dhabi Wins twofour54 Account

M&C Saatchi Abu Dhabi has won the advertising account for twofour54 Abu Dhabi, following a competitive 2-month review that involved leading agencies from around the region.

The independent agency, which has its global headquarters in London, has been awarded a two year contract, and tasked with developing twofour54’s brand strategy, as well as marketing communications campaigns and projects for the overall corporate brand and all affiliates, which include the Media Zone Authority, twofour54 intaj (film and television services), twofour54 tawasol (business support), twofour54 ibtikar (funding and support), twofour54 tadreeb (training academy), as well as the Abu Dhabi Film Commission, Abu Dhabi Film Festival and Abu Dhabi Media Summit.

Ahsan Kahlon, CEO of M&C Saatchi Abu Dhabi, said “We are incredibly honoured to be selected to work with twofour54 and will look to continue the excellent work done so far in establishing Abu Dhabi as the leading hub for media and creativity in the region.”