Matt Hill Joins Sky Media to Lead Insight and Measurement

Sky Media has announced the appointment of Matt Hill as the new director of insight & measurement, following a comprehensive search process. Matt will be joining from Thinkbox where he established himself as an influential industry thought leader in the insight space. Matt will start the role in February replacing Lucy Bristowe, who left earlier this year.

With over 20 years of experience in media, Matt brings a wealth of expertise to Sky. Matt will be responsible for all Sky Media’s measurement, research and insight teams and programmes across both TV and digital. During his time at Thinkbox he spearheaded numerous groundbreaking and award-winning research initiatives that have profoundly influenced the TV and advertising industries.

Reporting to Sky Media’s managing director Brett Aumuller, Brett commented on the appointment, "We’re thrilled to welcome Matt to the team. His impressive track record and passion for research and measurement will be invaluable for the team and our customers as we continue to innovate and lead in this rapidly changing landscape."

Matt Hill expressed his excitement about the new role, "After 10 years having the honour of being the Thinkbox Research & Planning Director, it’s now time for the next chapter in my career. I’m delighted to be joining Sky Media, who has been the driving force behind the evolution of TV since its inception. With measurement and insight at the forefront of industry debate, I’m looking forward to working with the Sky team and their wealth of data, with the ambition of sitting at the centre of the progress the TV industry is going to make in this space."

During his time at Thinkbox, Matt Hill designed, commissioned, and delivered a series of acclaimed research studies. Under his leadership, the Thinkbox research team achieved significant recognition, being named Media Owner/Trade Body Research Team of the Year in 2020, 2022, and 2024 by the Media Leader, as well as multiple Golds at the Media Week Awards for trade body research.

Matt was also instrumental in leading the collaboration among broadcasters that resulted in the wider adoption of CFlight and led the team that designed, authored & delivered the Thinkbox ‘TV Masters’ training programme that has now been completed by over 6,000 media professionals.

Sky Media has a long history of innovating in the insight and measurement space including the introduction of their 4 million household viewing panel, developing CFlight for the UK market and the recent introduction of the ADsorption Index to advance the conversation around attention.