Matalan Kicks off Halloween Season with the Chaotic Fuelled Joys of Family Life

Leading fashion and homeware value retailer, Matalan has launched its Halloween campaign this week.

Created in partnership with McCann Manchester, Trick or Treat runs to 31st October and is packed full of Halloween goodies, from pumpkin felt baskets and garlands to spooky costumes.

In keeping with the retailers’ new brand platform, We Get It, We’ve Got You, the 10 second spot shows the chaotic fuelled joy of family life.

Charlotte Dewhurst, director of marketing at Matalan said, “We’re incredibly excited to reveal our new Halloween TV ad at Matalan, showcasing the family fun (and chaos) of this exciting occasion. Putting the customer at the heart of everything we do, whether its costumes for the kids, pyjamas for adults, or decorations to spook up the house, Matalan has everything you’ll need to celebrate Halloween in style!”

The campaign is running across social, digital channels and supported in-store.

Commenting Imogen Tazzyman, executive creative director at McCann Manchester said, “Halloween - massive fun for the kids, but can be a massive mission for the parents. Luckily Matalan has got you covered on everything from the costumes to the decorations - so you can keep it more treat than trick this year. Just don’t forget yourself!”

Media buying was handled by Havas Media.