Matalan Celebrates ‘The Best Worst Bits’ in Spring Launch

Matalan, the leading fashion and homeware omnichannel value retailer, today launches its spring collection with a new multi channel campaign created by McCann Manchester.

A continuation of its We get it. We’ve got you. brand platform, The Best Worst Bits, is rooted in the chaos of family life, targeting everyday family heroes through fun creative storytelling centred around relatable moments. So whatever and whenever life does throw stuff your way, at least you can afford to look great doing it.

The Best Worst Bits, runs from today, (21st March ) to the end of April across TV, radio, OOH, digital and in-store. Media buying and planning was handled by Havas.

The TVCs, remind us of those moments that see plans go a little off-plan, from a giant wasp reigning havoc at a garden party to getting lost enroute to a wedding. However, in true Matalan style, the events don’t ruin the occasion but if anything raise a smile and help create the memories.

Charlotte Dewhurst, director of marketing at Matalan said, “We’re so proud of our everyday family heroes and all the wonderful product that serves them. We’re extremely passionate in continuing our reliability mission to show our customers that ‘we get it’ and ‘we’ve got you’ for all of life’s moments – the good, the bad and the chaotically funny.”

Imogen Tazzyman, executive creative director at McCann Manchester said, “It’s funny how often in life the worst bits actually turn into the best memories. No one remembers the occasion where everything went as planned. Everyone remembers the time the wasp gate-crashed the party and caused utter carnage. Luckily, Matalan has got you with all the quality and style you need to look great whatever life looks like. Bringing this idea to life was great fun and we’re so excited by the results.”