Mars Incorporated Wins 11 Awards at Cannes Lions

Today, Mars, Incorporated announces that it has picked up 11 awards at the annual Cannes Lions International Festival of Creativity.  Mars was celebrated for its work on its New Zealand PEDIGREE and Australian M&M’S® radio campaigns in particular, each picking up multiple Silver awards in the Radio category.

Since 1990, Mars has won more than 100 Cannes Lions awards across different categories (12 Gold, 34 Silver, 64 Bronze and two Creative Effectiveness Lions), including the Radio Grand Prix in 2007 for the SNICKERS® ‘Hoedown’ ad and 2012 Advertiser of the Year.  The 2014 awards recognize the creativity of Mars campaigns for its Petcare, Chocolate, Wrigley business segments and agency partners BBDO and DDB spanning the globe from Australia, Brazil, Germany, Mexico, New Zealand to the USA.

• RADIO LIONS - Award / Agency / Brand / Title / Country

- SILVER / COLENSO BBDO Auckland / PEDIGREE® / “Talkies” / New Zealand

- SILVER / COLENSO BBDO Auckland / PEDIGREE® / “K9FM” / New Zealand

- SILVER / CLEMENGER BBDO MELBOURNE / M&M’S® / “Argument”, “Tears”, “Refill” / Australia

• FILM LIONS - Award / Agency / Brand / Title / Country

- BRONZE / DDB CHICAGO / SKITTLES® / “Smile”, / USA

- BRONZE / DDB CHICAGO / SKITTLES® / “Cloud”, “Groomer”, “Vet” / USA

- BRONZE / BBDO MEXICO / PEDIGREE / “We have to talk” / Mexico

• MEDIA LIONS - Award / Agency / Brand / Title / Country

- BRONZE / CLEMENGER BBDO MELBOURNE / SNICKERS® / “Aussie Builders” / Australia

• OUTDOOR LIONS - Award / Agency / Brand / Title / Country

-  BRONZE / BBDO MEXICO / PEDIGREE® ADOPTION DRIVE / “Matilda”, “Family”, “Tommy” / Mexico 

-  BRONZE / ALMAPBBDO, São Paulo / PEDIGREE® / “Bottle”, “Stick”, “Suicidal” / Brazil

• PRESS LIONS - Award / Agency / Brand / Title / Country

-  BRONZE / BBDO GERMANY, Berlin / PEDIGREE® / “Norbert”, “Wilson”, “Sandra” / Germany

-  BRONZE / BBDO NEW YORK / SNICKERS® BITES / “Bear” / USA

Commenting on the awards Bruce McColl, chief marketing officer, Mars, Incorporated said    “As a company, we believe in the power of creativity and it is great that the campaigns that represent our global portfolio of favorite brands have been rewarded again in this way. This recognition is testament to our talented marketers and agency partners and the challenge we set ourselves to ensure our campaigns are cutting-edge, while ensuring the work is fun, engaging and continually advancing.”