Markus Mazuran Becomes Chairman of Scholz & Friends Vienna

The Scholz & Friends Family has appointed Markus Mazuran, one of the most renowned minds in the Austrian communications industry, as chairman of Scholz & Friends Vienna.

From April 1, 2025, Markus Mazuran will take over the management of the Vienna agency as chairman. The former Serviceplan and Wien Nord managing partner will take over responsibility for the development of a new and future-oriented agency model for Austria at Scholz & Friends Vienna, that gives clients direct access to the benefits of technological innovation.

Frank-Michael Schmidt, CEO of the Scholz & Friends Famil, “With the appointment of Markus Mazuran as chairman, we are putting an exclamation mark behind our commitment to the Austrian market. I have come to appreciate Markus in our many years of cooperation with Wien Nord and I am convinced that his personal and professional qualities will give Scholz & Friends a new radiance in Austria and shape its future. I look forward to working with Markus and wish him every success and a happy hand in leading Scholz & Friends in Austria.”

The partnership between Scholz & Friends and Markus Mazuran has a long tradition. From 2012 to 2018, they worked together to support Opel/Vauxhall in Austria. Since 2013 as a strategic partnership that made Wien Nord the local representative office of Scholz & Friends in Austria under the management of Mazuran.

Markus Mazuran: “As much as technology will change our customers' business in the future, as well as ours, in the end it's the people who make the difference. That's why one goal is already clear to me: we have to be attractive to the best talent in the various fields. I am particularly pleased to be working with proven friends again and to be building on the successful partnership from the Opel days, which has brought us many national and international awards. The strength of the Scholz & Friends family in particular, with its broad expertise and specialized agencies in the DACH region, enables me to develop a unique range of services at Scholz & Friends Vienna that offers our clients real added value through intelligent networking.”

Until the end of 2024, Markus Mazuran was managing partner of the HOUSE OF COMMUNICATION in Vienna, which includes Wien Nord Serviceplan, Mediaplus Austria, Plan.Net Austria, NOW Serviceplan and Saint Elmo's. As an industry expert, Markus Mazuran also lectures and teaches at the University of Vienna and the St. Pölten University of Applied Sciences. He is also a board member of the IAA, co-founder of Strategie Austria and former president of adforum.

Florian Atzmüller, previously CEO of Scholz & Friends Vienna, left the agency at the end of February to take on a new role in the political arena.

“I would like to thank Florian for his contribution to the development of Scholz & Friends over the past five years. Both during his time in Hamburg and in Vienna, Florian has provided important impulses for people and topics with his enthusiasm, commitment and intelligence. During his time as CEO, he laid the foundations for a new era in Vienna. I wish Florian all the best and every success in his new position,” says Frank-Michael Schmidt.

The Scholz & Friends Vienna team works with international brands such as Mazda Europe and Microsoft, as well as well-known Austrian clients such as Ski Austria, Hirter Bier and Austrian Lotteries. The agency is also the global competence centre for the Brand Asset Valuator (BAV), one of the world's leading brand studies.