Marks & Spencer Unveils its Spring/Summer Leading Ladies

Marks & Spencer is launching its Spring/Summer 2014 advertising campaign featuring a stellar line up of British leading ladies shot by legendary photographer Annie Leibovitz. 

An eclectic group of influential British women, including Emma Thompson, Rita Ora and Annie Lennox, take centre stage in the latest ‘Leading Ladies’ campaign, created by Rainey Kelly Campbell Roalfe/Y&R.

Showcasing M&S’ Spring/Summer collection, the campaign celebrates British women from diverse backgrounds and professions – united by their strong sense of personal style and inspirational achievements.

The leading ladies also include supermodel, activist and artist Alek Wek, campaigner & life peer Baroness Lawrence of Clarendon OBE, designer and fashion guru Lulu Kennedy, chef, writer and broadcaster Rachel Khoo and Roma Agrawal, structural engineer and advocate for technical careers. The campaign launches nationally on March 31st.

The leading ladies are presented in four tableaux images across quintessentially British settings from a coastal scene to the idyllic countryside. Locations include Camber Sands and the Cotswolds.

The campaign will appear in print, online, mobile and on outdoor sites across the UK. Selected shots from the campaign will also feature in Marks & Spencer international flagship stores.

The Spring/Summer ‘14 campaign features a considered edit and interpretation of the season’s strongest trends. A graphic monochromatic palette and abstract prints are dramatically positioned alongside feminine pastels and shimmering metallics to depict a fresh aesthetic.

Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development, said: “Our Spring/Summer campaign is a celebration of style and accomplishment. These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.

RKCR/Y&R Credits

Executive Creative Director - Mark Roalfe

Creative Team - Nick Simons and Jules Chalkley

Planning - David Frymann

Business Director - Priya Patel

Client name - Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development

Agency producer - James Orr (Production Director)

Photographer - Annie Leibovitz

Production Companies - The Production Club & The Production Factory

Media Planning - Walker Media