Director Mark Zibert (repped by Rogue) has created another mesmerising film for the charity sick kids. It's a visually stunning black-and-white piece. Mark himself had a son who was saved from anaphylactic shock - and ever since then, he’s made the charity's films. The story of how the director and the charity came together is definitely a fairytale of sorts. The spot shows kids at their full peak of health and promotes the benefits of the potential that healthy children can have on the world.