Maritime and Coastguard Agency PSA Highlights the Terrible Effects of Cold Water Shock
AMV BBDO has created a new campaign for the Maritime and Coastguard Agency (MCA) called ‘Cold Water Shock’, which launches on 25th July.
The film shows the dangers of cold water shock to young men who accidentally fall into British water after drinking. The campaign will run nationally, and on YouTube, Facebook and LadBible.
‘Cold Water Shock’ starts with a man who’s been drinking, falling into the water. It then graphically depicts the effects of cold water shock. Finally, the camera pulls out to reveal that he’s actually drowned in a pint of beer. This is because the average temperature of UK water is a cold 11 degrees, about the same as a pint of bitter.
The harrowing film aims to highlight to young men just how dangerous the water can be after drinking.
Creative Director: Steve Jones and Martin Lorraine
Copywriter: Diccon Driver
Art Director: Alan Wilson
Producer: Lizzie Mabbott
Creative Agency: AMV BBDO
Planners: Lilian Sor
Account Management: Katie Stanley, Robyn Rieu, Georgia Totvanian
Music and Sound
Audio Post Production: Ben Gulvin @ 750mph
Editor: Phil Currie @ Stitch
Post Production / VFX
Post Production House: Electric Theatre Collective
Production Company: Forever Pictures
Producer: Sonya Sier / Sasha Nixon (EP)
Director: Charlie Robins
Category: Corporate and social , Safety