ManchuWOK Teams up with LG2 to Surprise Fans (And Munchies Enthusiasts) On 4/20

ManchuWOK, a Canadian fast food restaurant chain that specialises in Chinese cuisine, teamed up with LG2 to surprise and delight ManchuWOK fans (and munchies enthusiasts) while making themselves part of the conversation on 4/20. Since the spring roll is a staple product offered by ManchuWOK, LG2 came up with the idea to reposition the spring roll as the original pre-roll and ManchuWOK as the original pre-roll dispensary.

Only on April 20th, the original pre-roll is exclusively distributed for free in downtown Toronto in a custom box that borrows design cues from pre-roll packaging. This stunt will also be supported by stories, reels and in-feed posts on ManchuWOK’s social media.

“Over the past four years, we’ve created bespoke content for 4/20 from custom memes to delivery billboards. This year, we couldn’t pass up an opportunity to remind our fans that ManchuWOK has a pre-roll of our own.” said Lucy Todish, senior director of marketing, ManchuWOK.

“There was a fun thought in the idea of repositioning the spring roll as a pre-roll on 4/20. Our always-on social work for the brand has always been about creating fun, timely, relevant content. The ‘original pre-roll’ is just one more way LG2 helps ManchuWOK stay top-of-mind by continuing to stay top-of-feed.” said Jeff Cheung, creative director, LG2.