Make-A-Wish Canada Appoints Zulu Alpha Kilo as Creative Agency of Record

Make-A-Wish Canada is thrilled to announce the appointment of Zulu Alpha Kilo as its creative agency of record. Following a competitive review process, Zulu Alpha Kilo was selected for their outstanding strategic and creative capabilities, combined with their deep commitment to the Make-A-Wish mission of granting life-changing wishes to children with critical illnesses.

"Our team was incredibly impressed by Zulu Alpha Kilo's innovative approach and their passion for our cause at every stage of the process,” said Meaghan Stovel McKnight, chief executive officer, Make-A-Wish Canada. "Their vision for amplifying the power of a wish truly stood out, and we believe their expertise will help us bring even more strength and hope to the children and families we serve."

Zulu Alpha Kilo will be instrumental in helping Make-A-Wish Canada tell the powerful stories of wish kids, shining a spotlight on the profound impact that wishes have on the health and well-being of children with critical illness.

Their reputation as one of the top agencies in Canada and around the world is matched by their commitment to delivering impactful storytelling and innovative marketing strategies. By creating a compelling, results-driven campaign, they will amplify the cause and drive donations that enable the fulfilment of more wishes.

“At Zulu Alpha Kilo, we’re beyond excited to work with Make-A-Wish Canada, an organisation that makes such a profound difference in children’s lives,” said Mike Sutton, president & CEO, Zulu Alpha Kilo.

“We’re committed to creating work that not only raises awareness but also inspires people to act, ensuring that every eligible child’s wish becomes a reality.”

This new partnership comes at a pivotal time for Make-A-Wish Canada as the organisation strives to reach even more children in need of hope and joy. Together with Zulu Alpha Kilo, Make-A-Wish Canada is ready to embark on a new chapter of inspiring storytelling and transformative impact, building on the power of a wish to improve health outcomes for children.

“Wish granting is at the heart of what we do at Make-A-Wish, and we believe that creativity has the power to transform those stories into impactful experiences,” said Deana Shaw, VP brand and integrated marketing, Make-A-Wish Canada. “With Zulu Alpha Kilo as our partner, we are excited to explore innovative ways to share the incredible journeys of our wish kids. Together, we will craft compelling narratives that resonate with our audience, sparking inspiration and action to help us fulfil more wishes.”