senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Mads Mikkelsen Isn't Bothered by Bikini Babes in This BoConcept Furniture Film

23/03/2015
308
Share
Danish actor stars in cheeky new short directed by Thomas Busk & Dejan Cukic

The second instalment of the creative collaboration between urban furniture retailer BoConcept and celebrated actor Mads Mikkelsen premiered March 18th at 4 a.m. EST with The Guest. The stylish and humorous short film features Mads Mikkelsen and Dejan Cukic, Mikkelsen’s friend and director of The Guest.

Cukic, who also directed BoConcept’s first short film with Mikkelsen, The Call, says of the two films, “Compared to the previous film The Call, which was high on drama, we wanted to make something more lighthearted and fun, and Mads is perfect in the role of furniture geek.”

Mads Mikkelsen was closely involved in the development of the script with Cukic and technical director Thomas Busk. Their teamwork resulted in an amusing film that highlights the multifunctionality of BoConcept furniture.


The film was shot on location in Valencia, Spain in the home of world-renowned BoConcept designer Morten Georgsen. He created many of the furniture pieces starring in the film and is thrilled to see his designs in action. “I have always believed that beauty and function must go hand in hand. What's the point of beautiful design if you cannot use it?” said Georgsen.

Georgsen designed the house himself using various levels and flooring materials, and creating a natural transition from indoor to outdoor. The outdoor rooms and lighting played a great part in creating the perfect light and playful ambience in the film.

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0