Lucky Post Helps 'Car' Shine for MidFirst

The new campaign for MidFirst Bank via agency Riester connects the company’s emphasis on loyalty and deep sense of purpose to the passions of its customers. This desire to achieve performance at the highest level is lovingly illustrated in the repair of a classic GTO “The Judge” featured in “Car.”

 

 

Lucky Post editor Wes Williams elaborates, “The spot connects to a universal feeling of passion through the narrative of the classic car and its owner. The anticipation starts with the opening of a garage door and concludes with the GTO’s final polish. Whether you can wield a wrench or love to edit, we’ve all had those moments.”

 

Credits

 

Advertising Agency: Riester

Agency Producer: Robert Farthing

Executive Creative Officer: Tom Ortega

Senior Art Director: Paul Svancara

Writer: Jon Resheske

 

Production Company: Directorz

Executive Producer: John Gilliland 

Director: Jeff Bednarz

 

Post: Lucky Post

Editor: Wes Williams

Assistant Editor: Elizabeth V. Moore

Graphics: Seth Olson

Color/Conform: Brian Buongiorno