Lucky Generals' Andy Nairn Launches First Book

One of the founders of Lucky Generals, Andy Nairn, has launched his first book.

GO LUCK YOURSELF explores the power of luck in building a brand. It’s published by Harriman House (whose other authors include Dave Trott and Richard Shotton) and is available for pre-order now, for a June launch.

In the book, Andy (who has been named Campaign’s top strategist for the last two years running) argues that luck is a four-letter-word in business circles. He contends that organisations spend too much time trying to reduce the role of chance and not enough encouraging serendipity. He then draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide “40 ways to stack the odds in your brand’s favour.”

For a bit of extra karma, Andy is donating all his royalties to Commercial Break (an organisation that helps working class kids get a lucky break into the media industry).

Andy says: “We could all do with a little bit of luck right now, but we don’t like to talk about it in Western business circles. I hope this book will break the taboo and show that if you approach this subject mindfully, you can stack the odds in your brand’s favour.”

You can pre-order the book from here.