Love Song Signs Director Diego Contreras

Love Song welcomes Diego Contreras to its illustrious roster of directors. Hailing from Guatemala and presently based in Los Angeles, Diego has, since 2014, amassed an impressive and ambitious body of work, consisting of narrative film, music videos, and high-end commercial collaborations. 

Diego possesses the style and work ethic of a true auteur. Having worked for several years as an advertising art director at agencies including BBDO NY, Anomaly, and CP&B, his transition to full-time film-making and his prodigious output are indicative of a natural-born storyteller embracing his true calling. 

Beginning with the evocative, non-narrative short, Islands (a 2012 Vimeo staff pick) - a love letter of sorts to his wife shot on their honeymoon - Diego has developed a knack for capturing, distilling, and conveying the myriad and often fleeting personal liberations that colour human life: moments of hope, exhale, or an inexplicable grace. Whether depicting a boy dancing alone on an NYC subway platform (as in the video for Kool Head’s 'Leon') or documenting the trials and tribulations of a high school football team’s 'hell week' (The Sandman, another Vimeo staff pick), Contreras cultivates an authentic and confident intimacy wherever he trains his lens. 

“I’ve always had such a deep love for film and storytelling, and being able to fully commit to directing has been a tremendous honour and a gift,” says Diego. “I’ve been admiring Love Song’s bold and fresh approach to storytelling since the company’s launch. Every frame and every moment in their work is filled with so much life, energy, humanity, and texture – and that’s something I connect so strongly with. I love what the company stands for and Daniel and Kelly’s eagerness to support and nurture up and coming and undiscovered talent. It’s something our industry needs more of and why I’m excited to begin creating alongside their talented and award-winning team.”

Of Diego’s signing, Love Song founder Kelly Bayett says, “I’ve been an admirer of Diego’s work for a long time –  his images are simultaneously modern and utterly timeless, and there is a convincingly emotive quality to everything he creates. What made Diego even more of a perfect fit for our roster is that he’s passionate about mentoring young artists, which is right in line with the ethos of Love Song. He is an incredible soul and we are so excited to create beautiful and impactful work together.

Diego’s recent works include multiple Apple iPhone launch films, an interactive short for Facebook, ads for Ford, Lincoln, Reebok, GE, Blue Moon, and an original short reflecting on covid-19 titled The Last Embrace.