L’Oréal launches new Feria Hair colour campaign
McCann London unleashes a new TV campaign today, supported by print and on-line media, for Feria hair colour by L'Oréal Paris. The commercial features a fiery red head and an athletic brunette set within a chic, industrial set. Lisa Conway, Managing Partner, commented “The commercial fuses vibrant colour with an empowered, modern female spirit. The campaign celebrates Feria's strident shades, daring you to be different”. The spot was directed by Emil Nava at Pulse Films and written / art directed by Rob Brown.
View here: http://lbbonline.com/videos/1093/
Credits
Title – Feria ‘Dare you’
Agency – McCann London
Creative Partner – Rob Brown
Account Director – Natalie Stamoulatos
Client – Feria, L’Oréal Paris
Production Company – Pulse Films
Director – Emil Nava
Post Production - Framestore
