Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Lord Nelson Brewery Raises the Drinking Age of Three Sheets Pale Ale to 35+ via Howatson+Company


With the rise of the shoey, fruity sours and beer-cocktails, more and more young people are failing to appreciate the refined flavours of well-crafted beer, forcing Lord Nelson Brewery to implement this protective measure.

Lord Nelson Brewery Raises the Drinking Age of Three Sheets Pale Ale to 35+ via Howatson+Company
Lord Nelson Brewery has partnered with Howatson+Company to officially reserve consumption of Three Sheets Pale Ale to those who can truly appreciate it; people with mature mouths - aged 35+. 

Lord Nelson Managing Director, Blair Hayden says:  “For 30 years we’ve focused on creating quality beers that are refined and well-balanced. Three Sheets Pale Ale remains our flagship brew and is testament to being true to ourselves and not following trends and “in” styles.

“While our decision might affect sales, we know that Three Sheets customers are loyal, and until the young ones cut their weird drinking habits out, it’ll be reserved for the over 35s.”  


Lord Nelson Brewery’s new drinking age labels can be found in pubs and bottle stores around the country- on taps, cases and six-packs.  The campaign is supported across press, OOH and PR. 


Gavin Chimes, ECD at Howatson+Company adds: “This campaign is all about connecting with drinkers at the moment of purchase. For craft beer lovers over 35, it’ll drive loyalty. For those under 35, it’ll drive intrigue. After all, what better way to make someone want something than by telling them they can’t have it?”

*Disclaimer - If you haven’t reached the ripe age of 35, but think that your mouth is mature enough to appreciate this perfectly crafted and balanced brew, you can join the 35+ crew provided you promise to savour, not skol. 


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Howatson+Company, Wed, 01 Mar 2023 23:02:22 GMT