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Look Back on 75 Years of M&M's Advertising with BBDO NY's Candyman Remix

BBDO New York , 7 months ago

Aloe Blacc and EDM-artist and producer Zedd create a modern remix of Sammy Davis Jr.’s 'The Candy Man' song

Look Back on 75 Years of M&M's Advertising with BBDO NY's Candyman Remix

Since March 3, 1941, it is the fans that have made M&M’S the most popular Chocolate Candies on earth. And, to celebrate the brands historic 75th anniversary, M&M’S is launching a major initiative that will bring the celebration to its fans - all year long.

Created by BBDO New York, the campaign, themed 'Celebrate with M,' will include a number of elements, including the release of 'Candyman,' a modern remix of Sammy Davis Jr.’s The Candy Man song (1972). The song is recreated by crooner Aloe Blacc and EDM-artist and producer Zedd in partnership with M&M’S.

The full song can be found on iTunes and Spotify and is accompanied by a full music video that can be found on Zedd’s Vevo channel.

The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.

Creative Agency

Account Manager: Courtney Jones

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Casey Vagianos

Art Director: Kelly Saucier

Executive Creative Director: Tim Bayne

Account Director: Phil Brolly

Group Account Director: Susannah Keller

Executive Producer: Amy Wertheimer, (Music) Melissa Chester

Managing Director: Kirsten Flanik

Creative Agency: BBDO, New York

Account Executive: (Assist) Crystal Lee

Producers: Annie Dietz

Senior Planner: Alaina Crystal, Sean Stogner

Business Manager: Paul Cisco

Music and Sound

Producer: Kate Albers

Sound Engineer: Tom Jucarone

Sound Mix: Sound Lounge


Edit Assistant: Dan Gutterman/Andrew Balasia

Edit Company: Arcade Edit

Editor: Jen Dean

Executive Producer: Sila Soyer

Producer: Fanny Cruz

Post Production / VFX

CG: Kirk Kelley

Conform & Edit Assist: Rex

Post Production House: House Special

Producer: Zilpha Yost, Julie Ragland, Natali Torres

Telecine: Tim Masick @ Company 3

Production Company

Director: Stylewar

DOP: Chris Soos

Executive Producer: Allison Kunzman

Line Producer: Brian Etting

Production Company: Smuggler

Talent Acquisition

Talent Acquisition: Brad Sheehan / The Marketing Arm

Category: Food , Sweet

Genre: Comedy , Music performance , Visual VFX