Look Back on 75 Years of M&M's Advertising with BBDO NY's Candyman Remix

Since March 3, 1941, it is the fans that have made M&M’S the most popular Chocolate Candies on earth. And, to celebrate the brands historic 75th anniversary, M&M’S is launching a major initiative that will bring the celebration to its fans - all year long.

Created by BBDO New York, the campaign, themed 'Celebrate with M,' will include a number of elements, including the release of 'Candyman,' a modern remix of Sammy Davis Jr.’s The Candy Man song (1972). The song is recreated by crooner Aloe Blacc and EDM-artist and producer Zedd in partnership with M&M’S.

The full song can be found on iTunes and Spotify and is accompanied by a full music video that can be found on Zedd’s Vevo channel.

The major initiative is also being accompanied by a dedicated webpage where fans can remix their own version of the iconic song and share on their social pages.