London's Creatives Gather for the Debut Screening of The Monthly Cut 001

On Wednesday evening, May 8, 2025, London’s creatives came together for the inaugural screening of The Monthly Cut 001 - the first instalment of Little Black Book and The Immortal Award's latest initiative celebrating the best in global creativity.

Held on the rooftop of Framestore’s central London headquarters, the launch event brought together a vibrant crowd of advertising professionals and production talent, all eager to experience a curated showcase of the past month’s most ground breaking creative work.

​Launched back in March, this new offering aims to spotlight the very best commercial work from around the world, carefully selected by a rotating panel of industry leaders alongside LBB’s editorial team. The inaugural reel was met with laughter, warm applause and even some tears, as guests discussed standout campaigns and emerging creative trends over pizza and a tipple or two.

Missed the screening? No worries! The Monthly Cut 001 has officially been distributed to all LBB Standard and Premium members today and will continue to land in inboxes at the start of each month, bringing the best in global commercial creativity straight to you.

Recipients are encouraged to host their own screenings, share the work with teams, and even bring clients and friends into the fold for their own monthly creative showcase. Plans are also underway for more The Monthly Cut screenings hosted by LBB, so please get in touch if you wish to attend the next one!

If you’re interested in finding out more or have any questions, please contact themonthlycut@lbbonline.com.