Lock Stock Meets The Inbetweeners in New Ladbrokes Spots

Following on from the main Ladbrokes Life 60” brand spot (cut by award-winning comedy editor Adam Spivey), The Play Room’s Alessandra Milani turns her cutting hand to comedy performance in these individual 30 second films which give us more of an insight into these almost super-hero betting characters.

The campaign shot by Independent’s Glue Society for BBH, introduces us to this club of ‘streetwise’ yet playful protagonists Mr Brightside and The Believer

In these latest 2 spots which aired last week we meet Mr Brightside (and his dancing elbows), who is always pint half-full whether he wins or loses his bets where as The Believer, who puts all his trust and faith in life whether it be on the 5-a-side football pitch or in the betting shop.