Location Spotlight: Beautiful Bulgaria
Milo Braynov holds a master's degree in psychology and business administration from Sofia University. He started in the industry in 2010 as a location manager for the biggest Bulgarian series to date - "Undercover". Milo later joined a leading production company as a production manager, specialising in commercials. He joined MatchPoint Productions in 2014, a few months after the launch of the company, where he has since been a partner and producer.
Valeria Stoykova holds a master’s degree in film, theatre and art from the National Film Academy. After graduating, she directed and managed theatre projects, and in 2004, she was introduced to the movie world. Valeria executed productions of feature films in one of the leading U.S. production companies operated in Bulgaria. After a few years of filmmaking, she headed the advertising department at a local company and started producing TV commercials for notable local and international clients.
In 2014, Valeria founded MatchPoint Production, where she has been a partner and producer ever since. With over 20 years of professional experience in the movie and advertising industry, she has produced dozens of films and hundreds of commercials for local and international markets.
LBB> How would you pitch Bulgaria to any production companies looking to shoot in your region?
MatchPoint> Bulgaria offers a diverse range of locations for film and commercial production, including operational sets and back-lots. The country experiences four distinct seasons and has a favourable climate for shooting year-round. Logistics are easy, with just a few hours’ drive separating the mountains from the sea.
Bulgaria also boasts low production costs and talented crews, offering cost-effective fees. Location rates are affordable, and the country is home to international-looking talents and actors. In addition, all kinds of technical equipment are readily available, making it an attractive destination for production companies.
LBB> What are the main qualities of your region?
MatchPoint> Diversity of locations, operational sets and back-lots and low production cost.
LBB> What would you say are the top locations in Bulgaria?
MatchPoint> Bulgaria is a growing hub for film production, offering a diverse range of shooting locations. Popular spots include scenic beaches, dramatic mountain landscapes, and European-looking cities like Sofia and Plovdiv, perfect for historical or modern urban settings.
The country also features well-equipped film sets and back-lots, including replicas of New York and London, as well as a professional water tank for underwater scenes. With its natural beauty and top-tier production facilities, Bulgaria is an attractive choice for filmmakers worldwide.
LBB> Explain the climate and the best/worst times to shoot in Bulgaria?
MatchPoint> Bulgaria has a continental climate with moderate temperatures, making it an ideal location for film shoots throughout the year. The country experiences four distinct seasons, offering a variety of weather conditions and natural backdrops.
Winters bring snow, perfect for capturing winter scenes, while summers are warm but not overly hot, providing comfortable conditions for outdoor shoots. Spring and autumn offer mild temperatures and beautiful landscapes, making them equally attractive for filming. With each season offering unique advantages, Bulgaria is well-suited for shooting at any time of the year.
LBB> What specific work permits/Visas are required to shoot in Bulgaria?
MatchPoint> No visas for EU citizens and no specific working permits for EU citizens.
LBB> What have been your biggest/most successful production in Bulgaria to date?
MatchPoint> One of the most successful productions in Bulgaria to date has been the long-term partnership as the main production subcontractor for the German supermarket brand Lidl. For five years, we have supported their campaigns from the moment they entered the Bulgarian market, contributing to the success of numerous commercials and marketing efforts.
LBB> Any DOs and DON’Ts in Bulgaria?
MatchPoint> In Bulgaria, there are no specific cultural "don’ts" that visitors or film crews need to be particularly mindful of. The official religion is Christian Orthodox, but the country is multicultural, especially in the capital and larger cities. Small towns and villages tend to be more traditional in their customs and lifestyle.
Overall, Bulgaria is a friendly and safe destination for foreigners, offering a welcoming environment for international productions.
LBB> What would be your number one tip to any coming to Bulgaria to shoot a campaign/film?
MatchPoint> Trust your local partner.
LBB> Where would you suggest a foreign production stay while they are in Bulgaria?
MatchPoint> Generally the centre of the city is best for staying and going out. Best hotels are Hyatt, Grand Hotel Sofia, Intercontinental.
LBB> Any other tourist recommendations?
MatchPoint> If you have time, Vitosha mountain is right next to the city. The peak ‘’Cherni Vruh’’ 2300m., is a 45 minute drive and 1 hour easy hike away, providing magnificent views.
