Lively Cold Ones Spot Highlights Why Its Non-alcoholic Beer Is Made to Be Enjoyed Irresponsibly

A new breed of non-alcoholic beer is here. Unlike other brands in the crowded cooler that is the non-alcoholic beverage market, Cold Ones is the first non-alcoholic beer made to be enjoyed irresponsibly.

While most non-alcoholic beers promote a responsible lifestyle while embracing a refined aesthetic, Cold Ones was designed to capture the fun-loving spirit associated with alcoholic beverages - embracing all of the fun with none of the alcohol.

“The best thing about beer has never been the alcohol, it’s the ritual,” said Tom McCole, co-founder of Cold Ones. “We wanted to capture the spirit of the memories people associate with beer and prove that they were never about the alcohol after all.”

Rather than using a uniform design system, each can is different—allowing consumers to choose a can based on the moments and memories that resonate with them. Each can features a different photo, showing real people sharing moments with friends and family, from backyard BBQs to fire escape hangouts to impromptu kitchen parties.

The type of imagery used taps into the nostalgia millennials entering a new stage may be feeling for a time that they think has passed them by—but thanks to Cold Ones, it no longer has to.

“We wanted to flip the non-alcoholic category on its head,” said Ari Elkouby, creative officer at Wunderman Thompson Canada. “We had the opportunity to break all of the rules that normally exist when you’re marketing beer by becoming the first ‘irresponsible’ non-alcoholic brand in the market.”

The brand’s wordmark proudly showcases its “0.0%” designation at the centre of every can, by converting the double “O’s” in the words “Cold Ones” into zeroes.

The brand is currently securing partnerships with investors and distribution partners across Canada, with plans to be in stores later this year.