Lionel Messi, Noah Kahan, John Legend and Shakira Reimagine Beatles Classic for Hard Rock

Hard Rock International is celebrating how its vast guest offerings have 'Come Together' with a star-studded campaign featuring acclaimed singers John Legend and Shakira and soccer legend Lionel Messi. Brought to life through the iconic Beatles song 'Come Together,' as covered by GRAMMY-nominated, multi-platinum-selling singer/songwriter Noah Kahan, the campaign supports the global launch of Unity by Hard Rock, a one-of-a-kind loyalty program that rewards guests for doing the things they love across Hard Rock’s portfolio of 200 hotels, casinos, cafes and Rock Shops around the world.

In the campaign, international superstars showcase the wealth of Hard Rock offerings, appearing in the Hard Rock Hotel Riviera Maya, Hard Rock Hotel New York, and Seminole Hard Rock Hotel & Casino Hollywood–home to the world’s first Guitar Hotel. Hard Rock exhibits an amazing array of adult and family-friendly experiences in each locale - all of which are best-in-class, guest-centric, and seamless across properties. The campaign shows that, no matter your interest, Hard Rock has a place for you.

The sophisticated and fully integrated campaign - which includes digital, streaming, social, and email/CRM - was designed to connect Hard Rock’s brand legacy and universal appeal with a new audience while driving awareness, sign-ups, and visitation.

“With hospitality offerings that encompass hotels, casinos, cafes, retail outlets and more, Hard Rock is uniquely positioned to launch this one-of-a-kind loyalty program that rewards our guests’ passions for entertainment, travel, gaming and food,” said Keith Sheldon, president of entertainment and brand management at Hard Rock International and Seminole Gaming. “The launch of Unity by Hard Rock across 200 locations worldwide also provides the perfect opportunity to reintroduce the world to all of Hard Rock’s amazing hospitality offerings through the lens of some of our most iconic artist and athlete friends, and with a modern take on a Beatles’ classic serving as our soundtrack.”

“Hard Rock is one of the world’s most iconic brands, with nearly universal awareness. But people are not aware of everything they offer. To solve that and drive Unity sign-ups, we set out to create an entertaining campaign featuring a re-imagined version of one the most iconic songs in history along with icons of today-with near universal awareness,” says Winston Binch, GALE’s chief brand and experience officer. “With these superstar spokespeople who represent a variety of industries, cultures, and passions, the campaign highlights the variety of passions Hard Rock consumers can explore: food, music, casinos, gaming, to name a few.”

'Come Together' was created by Hard Rock in collaboration with GALE, Redline Media Group, Golin, Osceola Group Marketing, Globant, and Real Time Media.