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Lindsay Lohan Feels Fitacular in Star-Studded Planet Fitness Super Bowl Spot

Creative 297 Add to collection

William Shatner, Danny Trejo and more feature in brand's first-ever Big Game spot from Publicis' Team Lift and Andreas Nilsson

Lindsay Lohan Feels Fitacular in Star-Studded Planet Fitness Super Bowl Spot

Planet Fitness has unveiled its first-ever Super Bowl ad, created by Publicis and featuring a star-studded cast.

Health and fitness is more important than ever before, and Planet Fitness created this ad to spotlight the emotional, feel-good benefits of working out.

The new Super Bowl ad continues the Feel Fitacular campaign, which launched last month and focuses on the lighter, brighter, feel-good feeling you get after a great workout.

With the stress and challenges of the last two years, 'feeling good' is a message people need right now, and Planet Fitness is a place where everyone can get moving toward a healthier lifestyle.

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PRODUCTION

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

EP/Owner: Shawn Lacy Tessaro

EP: Holly Vega

Line Producer: Jay Veal

EDITORIAL

Edit company: Arcade Edit

Editor: Jeff Ferruzzo

Producer: Ellen Lavery


VFX: BaconX

Producer: Jim Lerch

VFX Lead: Jonas Drehn

Finishing: Harbor Picture Company

Mix: Harbor Picture Company

Audio mixer: Steve Perski

Audio Producer: Cammie Mcgarry

Music: “Little Green Bag” by George Baker Selection

AGENCY

Chief Executive Officer: Carla Serrano

Chief Creative Officer: Erica Roberts

Chief Creative Officer, Le Truc: Andy Bird

Executive Creative Director : Grant Mason

Creative Director: Doug Pedersen

Creative Director : Ryan Peck

Head of Production: Tim LeGallo

Associate Producer : Roy de la Maza

Head of Business Affairs: Robin Oksenhendler

Associate Director, Business Affairs: Janet Regan

Group Account Director: Alex Mailman

Account Director : Erika Maddrey

Account Director : Micardo Celicourt

Senior Project Manager: Ariel Wasaka Gonzalez

Strategy Director, Le Truc: Jared Grant

PLANET FITNESS

Chief Marketing Officer: Jeremy Tucker

VP of National Marketing: Jamie Medeiros

Director, Brand Marketing: Carrie Anderson

Sr. Manager, Creative Mktg & Strategy: Lindsay Pour

SVP of Communications: McCall Gosselin

Director, Public Relations: Becky Zirlen

Genres: People

Categories: Sports and Leisure, Gyms

Publicis New York, Fri, 04 Feb 2022 14:42:21 GMT