Lilly Pulitzer Celebrates Its 65th Anniversary with Visually Striking AI Video

To celebrate 65 as a brand, Lilly Pulitzer will proudly launch a new campaign on March 8th in partnership with Yard NYC. The visually striking video authentically marries the female-founded brand’s rich heritage with the industry’s newest technology, resulting in a genius use of AI and a stylish juxtaposition made in heaven! 

As the brand’s first campaign of this scale, the storyline focuses on one woman and her wildest, most wonderful dreams. Escaping her party for a moment, she gives herself a chance to meditate on—and then, manifest—what she really wants, which leads her down a serendipitous experience that changes her course for the better. 

The campaign will begin running across platforms on March 8th (International Women’s Day), including Netflix, Hulu, Disney+, Meta, Pinterest and YouTube.

Inspired by founder Lilly Pulitzer’s mission to create her own sunshine, the video flourished out of the idea that “when what you want doesn’t exist, create it.” That pioneering mindset is exactly what drove Lilly Pulitzer to build the brand we know and love today. 

Taking a cue from another one of Lilly Pulitzer’s mantras of cultivating “a resort state of mind”, Yard NYC imagined what that warm, dreamy place looks like, using AI to visualise it in all its glory. 

The video showcases looks from Lilly Pulitzer’s new spring collections, some of which are currently shoppable and others from a future Summer collection that will launch in the coming months

The power of AI was harnessed to bring out-of-the-box creative ideas to live, tackle production challenges and late-stage creative enhancements.

While having a truly built out set and shooting in several locations would be thrilling, the inspired use of AI assisted in adding joyful elements to scenes post-shoot, from bespoke fruit to exotic animals like turtles and monkeys.