Liberty Hospitality Group Launches Landmark Outdoor Advertising Campaign in the UK

Liberty Hospitality Group, one of the leading global hospitality brands, has launched a ground-breaking outdoor advertising campaign in the UK, marking the first major hotel group campaign of its kind in collaboration with Global. This strategic initiative aims to enhance brand awareness and solidify Liberty Hotels and Resorts’ position as a top choice for travellers seeking premium accommodation and exceptional hospitality.

The campaign, which will be prominently displayed across prime outdoor locations in the UK, underscores Liberty Hotels and Resorts’ commitment to expanding its international presence and engaging directly with British travellers. Working alongside Global, a key player in the out-of-home (OOH) advertising sector, this initiative leverages cutting-edge digital and traditional billboard placements to captivate audiences in high-traffic areas.

A Milestone in Hospitality Marketing

This campaign is a first-of-its-kind for the hospitality sector, demonstrating a shift towards bold, large-scale branding strategies that connect with consumers beyond traditional travel marketing channels. Mrs. Serap Akin, marketing director at Liberty Hospitality Group, commented, “We are so excited to collaborate with Global on this milestone project. As the first major hotel group to embrace such an extensive outdoor campaign in the UK, we are setting a new precedent in the industry. This initiative allows us to bring our brand closer to UK travellers, inspiring them to experience the luxury and warmth of our destinations.”

Strategic Placement & Impact

The advertising placements will feature in London and Manchester, targeting key demographic groups of business travellers, families, and leisure tourists. With eye-catching visuals and compelling messaging, the campaign is expected to generate high visibility and engagement.

3D Video Display at Manchester Airport

As part of the campaign’s innovative approach, a stunning 3D video display will be showcased at Manchester Airport, a major hub for international and domestic travellers. This immersive digital experience will highlight Liberty Hotels’ world-class destinations, offering a dynamic and engaging way to capture the attention of thousands of passengers daily.

2D Video Display on High-Traffic Roads

Additionally, the campaign includes a 2D video advertisement strategically placed on major busy roads in London and Manchester. These high-traffic locations ensure Liberty Hotels’ message reaches a broad audience, reinforcing brand recognition among commuters and city dwellers.

Driving UK Market Engagement

Liberty Hospitality Group has been witnessing a surge in demand from UK travellers, making this campaign a timely and strategic move. The brand’s continued investment in UK outreach reflects its dedication to growing its market share and enhancing awareness of its world-class properties across key global destinations.

Collaboration with WellCrea

To maximise the effectiveness of this campaign, Liberty Hospitality Group is collaborating with WellCrea, a leading digital creative agency.

With over 10 years of experience, 20,000+ projects, and collaborations with 400+ global brands like Turkish Airlines, Unilever, and P&G, WellCrea specializes in creating high-performing digital content. As a preferred partner for Meta, Google, TikTok, and Snapchat, the agency delivers data-driven, platform-optimized creative solutions that boost engagement and brand impact.

This strategic partnership ensures Liberty Hotels’ campaign is not only visually compelling but also drives measurable results across digital and outdoor platforms.