LG2’s Experiential Marketing Team Grows

LG2’s Experiential Marketing team is growing with seasoned industry experts Nicolas Dubé-Pauzé and Geneviève Trepanier and joining the ranks as creative technologist and producer respectively. Following the hire of Andres Norambuena last year as partner, executive director of experiential marketing, the Experiential Marketing business unit is expanding to provide more expertise in creating large scale interactive marketing experiences and integrating generative AI. Blending technology, event design and production in creative ways, the team will work as a complement to LG2’s larger brand experience offering by specialising in sponsorship and brand activations.

Nicolas Dubé-Pauzé is an established technologist specialising in multimedia software development and experience design. Across his 18-year career, he has produced award-winning work for the likes of Netflix, VIKTOR&ROLF and KRAFTON as well as led technical teams at BLVD / RodeoFX. From projection mapping on the Basílica de la Sagrada Família to interactive video displays at LAX, Nicolas brings a breadth and depth of technical expertise in designing for advertisers, entertainment studios and museums alike.

Working at the intersection of digital, experiential and brand activations, Geneviève Trepanier has produced work for major brands like Google, the Smithsonian National Museum of Asian Art, the Montreal Canadiens, and Desjardins for the past 15 years. After leading productions for Sid Lee, Dpt., BLVD / RodeoFX and UNIT9, she now brings her expertise to managing LG2's extraordinary projects and optimising the agency's strengths right through to mandate delivery.

“There is no question that both Nicolas and Geneviève have sterling reputations in the industry. Both are collaborators and visionary leaders in their own right. I’ve also had the pleasure of working closely with them over the years so it’s a reunion of sorts. Nicolas brings with him an entrepreneurial spirit having worked both for startups and agencies on projects from many industries. Geneviève is a master adapter, working at the intersection of all things digital, experiential and multimedia. Together, our team just got ten times stronger.” said Andres Norambuena, partner, executive director, experiential marketing, LG2.

“Experiential marketing is an important element of the brand experience. Andres has developed great ways of working with clients collaborating closely with our client services and strategy teams to complement our total brand experience offering. With the addition of Geneviève and Nicolas, I have full confidence that the team will deliver more robust experiences that leave an impression for our clients, and collaborate well with our many experts at LG2.” said Nicolas Baldovini, partner, CCO - Montreal, LG2.