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LG2 Is Now a B Corp Company

28/10/2024
Advertising Agency
Montreal, Canada
38
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Becoming a B Corp company supports LG2's goal in creating an ongoing positive impact

Following a rigorous assessment process, LG2 announces that it is joining the B CorpTM community, a global movement of companies that uphold high standards of environmental and social impact. In favour of a more inclusive, equitable and regenerative economy, Certified B CorporationsTM enter into a collective agreement of conscious continuous improvements, taking into account the interests of all constituents in their operations and throughout their business models. This shared set of values and recognition solidifies LG2's desire to help the most progressive brands unlock their full potential, foster a culture where all can find purpose and fulfilment and lead by example in the pursuit of sustainable growth.

“Becoming a B Corp is a further step in taking concrete action as a company to create an ongoing positive impact. In addition to guiding our strategic outlook, becoming certified is our duty to our employees, communities, environment, clients and all who our work touches to demonstrate accountability and transparency to achieve even greater impact over time.” said Claude Auchu, partner, president and CEO, LG2.

“For LG2, being a Certified B Corporation is not about being among the best. While we meet high standards in terms of social and environmental accountability, this is not an end in itself. It's about measuring our impact on the ecosystem in which we all work and live. By measuring what matters, we have the data we need to understand how we can improve, and what measures we can put in place to do so. That's the value of being part of a global community committed to a win-win economy.” said Katrine Gouron, senior director, impact and communications.

“LG2's commitment to becoming a Certified B Corporation reflects the spirit of continuous progress that defines our community. B Corps demonstrate that businesses can be both profitable and purposeful, driving long-term value not only for shareholders but for society and the planet. We are excited to welcome LG2 into our global network of changemakers, working collectively toward a more just, inclusive, and regenerative economy.” said Max Hayes, community growth manager at B Lab U.S. & Canada.

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