LG2 Group Announces Acquisition of Dialekta and Varibase

LG2 announces the acquisition of the agencies Dialekta and Varibase, expanding its performance, media and relationship marketing offering. A leader in digital marketing and media for the past 15 years, Montreal-based Dialekta expanded its own offering last fall by acquiring Varibase, a pioneer in data marketing and loyalty founded in 2001. With the addition of these 50 experts, LG2 is better positioned than ever to meet the current and future challenges facing brands, from acquisition to loyalty. These combined expertise and efforts establish LG2 Group as a Canadian network that brings together and supports independent entrepreneurs.

“This move stems from our ambition to evolve from a truly independent agency to an independent network. Dialekta has built a solid reputation for developing powerful, data-driven strategies that generate tangible business results for our clients. Their expertise in media, performance marketing and CRM, reinforced by the integration of Varibase, perfectly complements our creative, strategic and technological approach and strengthens our ability to deliver impactful and sustainable brand experiences. Together, we now have everything we need to maximise the reach and impact of our creativity, whether it's touching millions of hearts or whispering in the right ear, at the right time.” said Claude Auchu, partner and CEO, LG2 Group.

Dialekta’s key executives remain shareholders of the company, which will continue to operate under the leadership of Cyril Chaib, its president and founder.

“LG2 invited us to take part in such an exciting and ambitious entrepreneurial project that we simply couldn’t refuse. Our close collaboration over the past few years has revealed that we are bound by common values and a genuine obsession with our clients' business results. The integration of Varibase has strengthened our ability to respond to rising acquisition costs and increasing consumer expectations for personalisation. And now, the LG2 Group offers us the ideal platform to enrich and deploy this expertise nationwide." said Cyril Chaib, president and founder, Dialekta.

An independent network of entrepreneurs

This acquisition is another step in LG2's evolution from independent agency to independent network. Over the years, LG2 has developed an unrivalled depth of expertise in strategy, communications, design and technology, in order to offer its clients the most comprehensive advice and create genuine brand experiences. The LG2 Group is an entrepreneurial platform, investing in like-minded entrepreneurs and independent agencies so all its members can grow, while maximising the reach and impact of creativity.