Quebec-based PurCann Pharma tapped LG2 to launch Ollopa, its new brand of high-THC recreational cannabis products.
Inspired by NASA’s Apollo space program, Ollopa ('Apollo' spelled backwards) is a smart brand that focuses on its scientific THC-extraction process to offer a diverse line of recreational products, all supported by an engaging, dynamic digital experience.
“The consumer’s face has changed a lot since legalisation, so it was important to introduce a more mature brand to a market that’s still stuck in old stereotypes.” – Jacques de Varennes, vice-president, creation and design, LG2
The brand really takes off with an out-of-this-world website that launches visitors into the universe of Ollopa products. Every detail, from the art direction and copywriting to the quality of the animations, was meticulously designed for visitors to totally trip out on the entire Ollopa offer – and for the more curious to discover a few Easter eggs.
Explore the website.