LG2 and Catelli Invite Us to 'Pastaland' with Cute Claymation Spot

Catelli wants to draw us into its world of pasta with an imaginative claymation spot called 'Fork'. Created by LG2, the 30-second ad celebrates the brand’s all-natural dry pasta by taking viewers to the dreamy world of Catelli Pastaland. Featuring an uplifting and lively soundtrack from Grayson Music and a claymation farm full of sprawling spaghetti fields, penne-shaped crops and trees laden with pasta stars, the video showcases the diversity of pasta options that Catelli serves up on a plate. Capturing the humble, artisanal quality of the product, 'Fork' is a creative and playful glimpse into the imagination to be had at the dinner table. 

Alistair Senn, senior brand manager, Catelli, said, “We love Pastaland, and when we saw the positive response from viewers we knew we needed to expand on the universe. The spot is a true reflection of the fun and inspiration that Catelli brings to the table and we’re so excited to bring it to television screens throughout the fall while we build upon our next phase in 2024.” 

Available in English and French, the ad is running on sports channels throughout the fall, including during Toronto Raptors and Edmonton Oilers games to promote the nutritional value of its all-natural products. The brand awareness spot originally debuted online last December with 30-second, 15-second, and 6-second versions and was followed by a 13-week TV run in February. In response to strong viewership metrics and highly positive viewer feedback, Catelli doubled down adding online and OOH digital placements to the latest run. The company has plans to dive deeper into the world of Pastaland in 2024. 

Jeff Cheung, creative director, LG2, said, “Pasta is such a creative product to work with, yet a lot of ads end up using the same visual of a family sitting around a table as a kid eats pasta. We wanted to play with that notion and explore what makes mealtime fun for adults as well. That brought us to the power of imagination and play – claymation was a natural next step in that line of thinking.”