LEGO Kicks into Creative Play with Colourful Sports Spot

LEGO has partnered up with 1stAveMachine to make the world more playful with a collaboration to encourage some much needed creative and active play.
 
The online activation integrates the mighty LEGO House in Billund, Denmark. Director Will Samuel crafted a story of sport themed sequences that interact with the building’s bold architecture and fun little rooftop playgrounds. Staying true to the LEGO play experience, much of the animation and effects were built by hand, frame by frame, tied together with a final touch of digital wizardry.