LeBron James and Jason Sudeikis Try Something New for Taco Bells' Taco Tuesday

Taco Bell is ready to revolutionise Tuesday. It's saying goodbye to mundane routines and hello to a world of endless possibilities with 'Taco Twosday,' the buddy sitcom starring LeBron James and Jason Sudeikis alongside the delectable Cantina Chicken Crispy Taco! 

The excitement doesn't end there. Taco Bell inviting taco lovers everywhere to embark on their own flavour-filled adventure with the Taco Bell Discovery Box, featuring its newest creation, the Cantina Chicken Crispy Taco, plus a Doritos Locos Taco, a Crunchy taco, and a refreshing drink - all for just $5! 

To celebrate the arrival of the $5 Taco Discovery Box, iconic Taco Tuesday aficionados, LeBron James and Jason Sudeikis star alongside iconic classic tacos and the new Cantina Chicken Crispy Taco in a sitcom-inspired campaign from Deutsch LA, following the adventures of two friends trying entirely new things on Tuesdays. Launching April 25th, the campy ad spot appropriately named, 'Taco Twosday,' showcases the humorous and nostalgic feeling of trying something new, be it rollerblading, painting, beekeeping or trying the all-new Cantina Chicken Crispy Taco for a new Taco Tuesday experience.

“We should all strive to try something new on Tuesdays whether it’s a new taco, a different combination of your favourites or simply stepping out of our comfort zones during the week,” says Jason Sudeikis. “Taco Tuesday at Taco Bell makes trying something new easier than ever!”

Taco Twosday is a taco lover’s ticket to breaking free and embracing new experiences. A time for them to follow in the footsteps of our sitcom stars and spice up their day with exciting activities they’ve never tried before! 

”LeBron and Jason are the perfect sitcom duo. They effortlessly embody friendship and fun, all while sharing screen time with Taco Bell's new Cantina Chicken Crispy Taco,” said Lincoln Lopes, group creative director, Deutsch LA. “ It's proof that when you mix great talent with tacos, you cook up a recipe for success - with a side of laughs."

"Now that Taco Tuesday is free, it's like the universe just handed us a golden ticket to endless fun,” said Felipe Machado, group creative director at Deutsch LA. "It’s a new day for Taco Tuesday. This buddy sitcom starring LeBron and Jason is just the start. We hope it inspires Taco Bell fans to try something new on Taco Tuesdays.” 

"Last year’s Taco Tuesday liberation was only the start, and now it’s on us to provide our fans with new innovations, experiences and value-driven offerings that continue to make Taco Bell a part of their Tuesday routines,” shares Taylor Montgomery, chief marketing officer at Taco Bell. “Our new Cantina Chicken Menu is quickly becoming a fan-favourite and this $5 Taco Discovery Box makes it easier than ever for consumers to get a taste with the Cantina Chicken Crispy Taco that’s included within.”