Leaving a Lasting Imprint with tigerbond

tigerbond is one of the first agencies to join the Worldwide Partners (WPI) global network of independent agencies in the new year. tigerbond is a fully integrated, full-service marketing communications agency delivering everything from PR and social to digital marketing, web and creative services. tigerbond is headquartered in London, with offices throughout the UK, Ireland and Canada. 

Worldwide Partners' chatted with co-founder Chris Gilmour to learn more about the independent agency, their unique commitment to building lasting relationships, and why they’re excited to be powered by Worldwide Partners. 

Leave a Lasting Imprint

Like their namesake, the tigerbond team is a restless bunch who never stand still,  lead with courage, and are keen to always leave a lasting imprint on everyone who crosses their path. “We want to be remembered for delivering powerful marketing that shifts the landscape for brands, businesses, people and the planet,” said Chris. 

As a fully integrated agency, powerful marketing can come in many forms. “We have a full house, in house, with expertise spanning multi-sector, multi-channel,” Chris said. That full house includes digital marketing, web design and development and SEO, public relations, social media, content marketing and creative. The agency prides themselves on exploring all lines of communication to find the right combination of services that best meet the needs of each client. 

The Bonds That Tie Us

The independent agency knows the importance of relationships. Whether it’s with clients, with partners, with customers or with media, these relationships are what make the advertising and marketing industry thrive. “We ignite meaningful bonds to build trusted, loyal relationships that stand the test of time,” said Chris. “Nurturing these connections and maintaining the bonds with everyone in our network is what sets our service apart.”

One relationship in particular has stood the test for tigerbond – Specsavers, the world’s largest optical retailer. “We’re fortunate to have partnered with Specsavers for two decades,” said Chris. “That’s unheard of these days when it comes to client-agency relationships and it’s something we’re deeply proud of.” 

Being a long-term trusted partner to Specsavers has allowed tigerbond to develop ground breaking and successful work, like the recent 'Lost and Found' campaign. By collaborating with musician Jools Holland, who suffers from tinnitus, the team created an authentic and emotion-fuelled message that raised awareness of Specsavers’ audiology services and the importance of protecting your hearing. 

Confidence-Backed Innovation

Chris and his team recognise that expectations on brands today are higher than they have ever been. But rather than playing it safe and shying away from innovation, they’re seeing clients embrace it. 

“Our clients are prepared to be brave to shift the dial, and a lot of that comes with confidence backed by data and insights,” Chris said. “We’re fortunate to have a team of experts in-house who analyse, predict and create hard-hitting campaigns that have the capacities to transcend every platform.” 

One innovation area they’re particularly excited about is around AI advancements on social media platforms. “Meta’s new features like AI stickers, AI editing tools, and even the AI chatbot influencers created using celebrity likenesses has piqued our interest. We can’t wait to see how we can make these work for our clients in 2024.”

Another area of interest is how TikTok continues to redefine itself as more than just a trend-focused platform. “Long form content is being encouraged as is deeper storytelling, which is music to the ears of an agency that has PR content creators at its heart!” he added. 

The Streak of Tigers

Tigerbond is headquartered in central London in Great James Street, one of the city’s most iconic and beautiful locations. “Rumour has it that novelist Charles Dickens resided in one of the buildings. It’s a special place with so much history on our doorstep that has helped inspire many a creative session in our office!” Chris shared. 

Their territory also spans across the UK, Ireland and North America with additional offices in Glasgow, Manchester, Leeds, Birmingham, Edinburgh, Belfast, Dublin, Falkirk and Victoria, Canada. “We choose our locations wisely, the city needs to match our energy and be ripe for opportunity and growth,” said Chris. 

Growing Their Habitat

As one of the newest members of Worldwide Partners, tigerbond looks forward to scaling their footprint with new capabilities, new locations and new opportunities. 

“We’re always looking for the winning formula for our clients, and I’m confident that adding the expertise and global reach of our WPI partners to our current offering will bring success for us all,” said Chris.

“Tigerbond’s commitment to long-lasting relationships and exceptional credentials in storytelling, public relations and creative make them an ideal partner for our network,” said John Harris, president and CEO of Worldwide Partners. “We are thrilled to add their full service public relations capabilities across the UK, as well as Victoria, Canada, to our global network of independent agencies.”