Le Blanc Bec Bar: A Perfect Pairing for Local Products

To refresh its ageing bar and provide a showcase for Quebec’s excellent wines and cheeses, the Institut de tourisme et d'hôtellerie du Québec (ITHQ) teamed up with Les Producteurs de lait du Québec to create Le Blanc bec. Find out in this lg2 case study how the team helped make the redesigned bar Montreal’s top destination for discovering local dairy products, with a new name and visual brand identity, and a custom interior design that references the world of cheese.

“From the outset, we wanted a very current, welcoming concept that would showcase Quebec products. We also wanted this refresh to be in keeping with the excellence that the ITHQ, the largest hospitality school in Canada, has always embodied. We’ve achieved these objectives with lg2’s collaboration, and our clientele can now enjoy a new, trendy and inviting bar that meets the highest standards.” – Liza Frulla, ITHQ CEO and director, PC, CM, OQ

“The design of the ITHQ’s new bar Le Blanc Bec integrates noble materials such as white oak, concrete, quartz and steel. The light colours create a wonderful luminosity while the black of the steel reinforces the minimalist aspect. The rounded surfaces and the variety of seating ensure a more inviting space that all the Institute’s eclectic clientele will appreciate. – Hélène Fortin, partner, Architect, lg2