L&C NYC Makes First Major US Creative Hire

Independent creative agency, L&C NYC, announces their first major US creative hire this week as they welcome Argentinian-born creative director, Bruno Franchino.

Bruno spent the past five years in the US working at top creative agencies including BBH New York, The Community Miami and Mullen Lowe LA. During this time he created award-winning work for brands including Google, Corona, Verizon, and PlayStation where he helped launch the global campaign Play Fearlessly. His work for Cerveza Salta, ‘Beer Tooth Implant’ also won a coveted Titanium at Cannes Lions in 2015. Bruno also worked on L&C’s Nativa Meter for Ab InBev that took home a Silver B2B Lion and Bronze Design Lion at Cannes this year. 

Bruno joins the L&C creative team to oversee all creatives in the New York office, as well as the agency’s creative studio in Lima-Peru. He will oversee creative for L&C clients AB InBev, Diageo, Spectrum, Opendoor, Dole and Thumbtack.

“We’re extremely excited to welcome Bruno to our team. He is a fantastic creative leader who has made iconic work for many global brands – while always keeping creativity at the core of what he does. Bruno was an integral part of the work we did for Cerveza Nativa, ‘Nativameter’, and we’re looking forward to creating more innovative work together.” said L&C co-founder and chief creative officer, Rolando Cordova. 

“I’m thrilled to embark on this new chapter with L&C NYC. They are one of the top creative agencies, bringing ideas to life that not only drive business, but they have real-world impact. That’s the work I’m looking to do with Gian and Rolando while helping build the creative team here in the US and South America,” said group creative director, Bruno Franchino.

Earlier this year, L&C NYC, announced their joining of Serviceplan Americas, alongside Pereira O’Dell, Mediaplus North America and Plan.net North America.