LBB & Friends Beach: Cannes Content Programme 2024

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Monday 11:00 - Fast and Furious: How to Keep Up with Change without Losing Our Humanity

• Devika Bulchandani, Global CEO, Ogilvy
• Tyler Turnbull, Global CEO, FCB
• Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital
• Jennifer English, Global Brand Director, Diageo
• Jennifer Murillo, SVP Chief Marketing Officer, Discover

Monday 12:00 - Inside Job - How the New Gen of Inhouse Agencies Has Found Its Creative Ambition

• Simon Au, ECD, The Kitchen North America, Kraft Heinz
• Jo Shoesmith, VP, Global CCO, Amazon
• Matthew Watson, ECD, Sips & Bites, PepsiCo
• Mariota Essery, ECD, DoorDash
  
• Carlo Cavallone, VP Creative, Lego

Monday 14:00 - PRESENTED BY RAZORFISH: Let's Talk: Why We Need a Two-Way Conversation Between Data and Creativity

Join us for an insightful discussion around Data and Creativity and why we need to be having smart and strategic conversations between the two.  In this session, we will de-mystify data and creativity’s tension, share expert approaches to tackling data challenges across the creative process, learn more about how they support DE&I efforts, and make some predictions for the roles they will play in an emerging tech-driven future.

Moderator: Ray Lansigan, Executive Vice President, Corporate Strategy, Digital Experience, Publicis Groupe

Panellists:

• Anthony Yell, Chief Creative Officer, Razorfish
• Amy Hu, Chief Marketing Officer, New York Life Insurance

Monday 15:00 -  PRESENTED BY AWS & ADOBE: Maximize Creativity and Scale Content

An efficient, effective content supply chain involves many stakeholders and spans many processes within an organization. By leveraging generative AI and intelligent automation for unique content processes and workflows, organizations can scale content production and delivery to meet customers ever growing expectations. In this panel, we will discuss the changing technology landscape that equips organizations to monetize their content.

Moderator: Morris Singer, Senior Manager, Business Applications, Technology Partnerships, Amazon Web Services (AWS)

Panellists: 

• Mark Knowles, Chief Production and Technology Officer, Tag (part of dentsu)
• Simon Williams, Vice President of Strategic Development, Adobe 
• Matt Carter, Head of Advertising Strategy, Amazon Web Services (AWS)

Monday 16:00 - Pitch, Please

• Xavier Rees, CEO, AMV BBDO
• John McCarthy, CMO, Johannes Leonardo
• Jen Costello, Global CSO, TBWA\Worldwide
• Bastien Baumann, chief design officer, Le Truc

Monday 16:00 - 18:00 Happy Hour Sponsored by Clear Channel UK

Tuesday 9:30 - PRESENTED BY UK ADVERTISING AT CANNES LIONS: Harnessing Creativity to Build Deeper Connections with Audiences

Creativity enables us to influence action and connect with audiences in more innovative ways than ever before. In this session we will learn about the latest trends across creative campaigns, digital and experiential and discover how to leverage media platforms effectively. This session promises to provide valuable perspectives for anyone looking to elevate their creative approach and connect more deeply with their audiences.

Moderator: Nicky Bullard, Group Chief Creative Officer, MullenLowe Group UK

Panellists: 

• Noel Bunting, Chief Creative Officer, Publicis London
• Lauren Dick, Executive Director, Media & Data Services, Mail Metro Media  
• Seán Doyle, Group Creative Director, Experiential, Pinterest

Tuesday 11:00 - PRESENTED BY THE DIGITAL VOICE™ & CLIENT PARTNERS Responsible marketing - WTAF is it?!: It is responsible to be responsible: a blueprint to nailing purpose for people, profit and planet.

• Nick Titmus,General Manager UK, SeenThis
• Hannah Mirza, Founder & CEO, Responsible Marketing Agency,
• Fern Potter, SVP, Multilocal
• Filippo Gramigna, CEO, Onetag

Tuesday 12:30 - Robot Wars - How to Win at AI

• Josh Campo, CEO, Razorfish
• Jay Ganaden, Director, Strategic Development, Pro Design and Firefly, Adobe
• Jamie Allan, Director, Business Development, Global Agencies + Advertising, Nvidia
• Brian Yamada, Chief Innovation Officer, VML
• Emma Cochrane, North America GenAI Lead, Accenture Song
• Jon Williams, Global Head of Agency Business Development at Amazon Web Services (AWS)
  

Tuesday 13:00 - Meet Your M-AI-Ker

• Dan Gardner, Co-Founder, Code and Theory
• Drew Weigel, Senior Director, 3D & Immersive, Shutterstock
• PJ Pereira, Founder, Creative Chairman, Pereira O’Dell
• Priti Mhatre, Managing Director Strategic Consulting & AI, WPP & Hogarth
• Carren O’Keefe, Chief Creative Officer, Digitas 
  

• Tuesday 14:00 - PRESENTED BY MCA: Sustainability - At What Cost?

  
  
  
  
  
  
  What can brands, agencies and partners do to drive consumer engagement by aligning to societal values whilst driving their own sustainability policies.  With the realisation that brands need to drive more content to secure loyalty, how can brands use AI to align with behaviour in an era of conscious consumers.
  
  
  • How are brands employing strategies that will resonate with environmentally conscious consumers?
  • Brands have scaled back their focus on sustainability due to factors such as green-washing. How do we reverse this downward trend?
  • AI and Media – insights on environmental impact of marketing campaigns
  • What platforms are being used by brands to drive education, advocacy and empowerment?
  • Supporting Sustainability agendas can be costly - what can brands do to balance this cost with their partners?
  
  

  Moderator: Cath Cimei, Global Client Lead, Murphy Cobb Associates 
  

  Panellists:

  • Mindy Barry, Global Vice President, Sheba Brand Leadership, Mars
  • John Osborn, Director, AdNetZero
  • Anastasia Leng, Founder and CEO, CreativeX
  • Jake Dubbins, Co-Found and Chair, Conscious Advertising Network and MD, Media Bounty
  
  

  Tuesday 14:45 - 15:30 PRESENTED BY THENETWORKONE: THE INDIE FORUM - “Are We Still a People Business?”

  
  

  Moderator: Julian Boulding, thenetworkone

  Panellists:

  • Barrington Reeves, Creative Director, Too Gallus, Scotland 
  • Emma Harris, The Chief, Glow London and Founder, “Slow the f*** down”, England 
  • Mark Pasetsky, Founder, Mark Allen & Co, USA 
  • Nick Paul – Founder and President, Barkley OKRP, USA 
  • Pooja Manek, Creative and Founding Member, Talented, India 

  
  Tuesday 15:45 - 16:30 PRESENTED BY THENETWORKONE: THE INDIE FORUM - “Creativity and Technology: Are We Still Friends?”

  
  

  Moderator: Helen Anderson, Managing Director, thenetworkone
  

  Panellists:

  • Alexander Morad, Founder / CEO, Bright Mind, Sweden 
  • Elli Tuominen, Founder, Kurio, Finland
  • Eva Simone Lihotzky, General Manager of the AI Lab at Serviceplan, Germany 
  • Christian Pierre, Chief Intelligence Officer at Gut, USA
  • Chris Sojka, Chief Creative Officer, Madwell, USA 

  
  

  Tuesday 16:00 - 18:00 Happy Hour Sponsored by AWS & Adobe

  
  

  Free drinks for all registered LBB & Friends guests with wristbands. Read here to find out how to register.
  
  
  
  
  
  

  WEDNESDAY

  
  

  Wednesday 09:30 - AICP, CFPE and APA host the World Producer’s Summit

  BY INVITATION ONLY
  
  

  Wednesday 11:00 - PRESENTED BY M&C SAATCHI GROUP: Scoop - Storytelling in an Era of Attention Fatigue 

  By M&C Saatchi Group Invite Only

  
  

  Wednesday 12:30 - How Much Is Too Much? Strategic Production

  
  
  
  
  
  
  
  With ever more places and platforms to be and niche audiences to serve, brands’ appetite for content is seemingly endless. Chuck AI into the mix, and we’re reaching the point where we can create infinite iterations and assets. But it could end up a bit ‘spray and pray’, not to mention wasteful. So how can brands make sure they’re being properly strategic in what they’re making. Read more about the panellists here. 
  
  
  Moderator: Matt Cooper, CEO & Founder, Little Black Book
  
  
  
  Panellists:
  • Zak Tucker, CEO & President, Harbor
  • Sergio Lopez, CEO, Omnicom Production
  • Claire Young, CEO, Girl&Bear
  • Dave Rolfe, Global head of production, WPP & Hogarth
  • Matt Blitz, EVP, Executive Director of Agency Production, FCB

  
  

  Wednesday 13:30 - PRESNTED BY PORTER NOVELLI: Will EI (Emotional Intelligence) laugh in the face of AI? How Brands Are Leveraging Humor and Emotion to Drive Connection 

  
  

  
  

  As new platforms and tech have transformed the ways brands connect with audiences, marketers are turning to humor and emotion to forge connection. As technology has changed, so has humor – from laugh tracks to emojis on Tik Tok. How are brands tapping into emotion and joy to inspire and engage? Brand leaders are finding that even in this hyper-mediated, gamified world, humanity can trump data – and laughter can trump AI. In this conversation, we’ll hear from leaders who are writing the new rules, and showing how “EI” is connecting them to new audiences - even in the age of AI.
  

  
  

  Moderator: Jillian Janaczek, CEO, Porter Novelli
  

  Panellists:

  • Cathy Graham-Kidd, Senior Marketing Director, Lipton (PepsiCo) 
  • Sofia Hernandez, Global Head of Business Marketing at TikTok
  • Alison Moore, CEO, Comic Relief US 
  • Noël Paasch, Creative Director, Global Product Solutions, Google

  
  

  Wednesday 14:40 - PRESENTED BY ICCO: The New Playbook for International Sustainability Comms Panel

  
  
  
  
  
  
  Moderator: Arun Sudhaman, CEO & Editor In Chief, PRovoke Media
  
  

  Panellists:

  • Corinne Voss, Managing Director, HBI
  • Anita Nahal, Director, Kaizo
  • Mads Bech Larsen, Partner, Radius CPH A/S
  
  

  Wednesday 15:00 - PRESENTED BY ICCO: Creative Success in Earned Media - The Inside Scoop Panel

  
  
  
  
  
  
  
  Moderator: Rhodri Harries, Managing Director, Kaizo

  
  

  Panellists:

  • Bill Imada, Founder, IW Group
    
  • Patrik  Schober, Founder, PRAM Consulting
  • Steph Macleod, Director, Kaizo

  
  

  Wednesday 15:20 - PRESENTED BY ICCO: A Global First in Climate Creativity - #WeatherKids Panel

  
  

  
  

  In March this year, children from around the world took to the airwaves and broadcast a message of warning and hope about the impact of climate change on their future and an appeal for people to make a pledge to support action in climate. More than 70 broadcasters from around the world carried weather forecasts from children and many more covered the news of the forecasts. It was a story that truly took over the news across the world and across the political spectrum. Hear from the team that brought together partnerships that spanned the world and tackled the complexities of a campaign that won global recognition for the work of the UNDP in tackling the climate emergency.

  Moderator: 

  Chris Pratt, Managing Director, Burson

  Panellist:

  • Randi Stipes, Chief Marketing Officer, The Weather Company
  • Derek Van Dam, Meteorologist and Weather Anchor, CNN 
  • Boaz Paldi, Chief Creative Officer, UNDP
  • Carol Chan, Founder and Managing Director, Comms8
    
  • Dion Gjoni, Weather Kid

  
  

  Wednesday 15:45 - PRESENTED BY ICCO: Creativity for Good or Creativity for Survival?

  
  

  
  

  Join us for a dynamic panel exploring the creative forces behind the UNDP’s Weather Kids campaign, a groundbreaking initiative addressing the climate emergency. The session will explore and dissect the creative input, origination, and evolution of the campaign. Hear from leading innovators and other experts as they share their insights on leveraging creativity for impactful climate action. Discover how creative strategies can inspire global change and mobilize collective efforts toward a sustainable future.

  
  Moderator: Terry Savage, Global Chair, The Marketing Academy

  Panellists:

  • Sergio Fernandez de Cordova, Executive Chairman PVBLIC Foundation
  • Vico Sharabani, Founder and CCO, The Artery 
  • Natalia Vasilyeva, EVP Marketing & Strategy, Anzu
  • Gilad Regev, Founder, Kora
  • Marjan Blumberg, Strategic Communications & Advocacy Consultant, UNDP

  
  

  Wednesday 16:30 PRESENTED BY TICKLE - Data: Does it Kill or Cure Creativity?

  
  

  
  

  Moderator: Joe Martin, Founder & CEO, Tickle

  Panellists:
  

  • Barney Worfolk-Smith, Chief Growth Officer, DAIVID
  • Fern Potter, VP Strategy, Multilocal
  • Sara Vincent, MD, Utiq
  • Marc Guldimann, Founder & CEO, Adelaide

  
  

  Wednesday 16:00 - 18:00 Happy Hour Sponsored by ICCO

  
  

  Free drinks for all registered LBB & Friends guests with wristbands. Read here to find out how to register.

  
  

  
  

  THURSDAY

  
  

  Thursday 9:30 - PRESENTED BY UK ADVERTISING AT CANNES LIONS: Beyond the Score - A Global Trend by UK Advertising

  
  

  
  

  
  

  This year, with some of the biggest sporting events in the global calendar, including the Euros, the Paris Olympic Games, and the Paralympic Games, sports marketing is experiencing a watershed moment. Bolstered by a surge in viewership for women’s sports and a packed calendar broadcasters and brands are gearing up to captivate a global audience. We'll explore how brands can strategically align with these events and communities, leveraging innovative sponsorships, marketing campaigns, and fan activations to enhance visibility and engagement.
  

  
  

  Moderator: Aisling Conlon, International Trade Director for UK Advertising, Advertising Association

  Panellists: 

  • Karin Seymour, Director of Client & Marketing, Sky
  • More to be announced

  
  

  Thursday 11:00 - PRESENTED BY THE APA: 'The Power of Creative Production'

  
  

  
  

  It’s more vital than ever for advertisers that their commercials have impact and relevance - if we all see advertising on a multiplicity of screens for much of the day, that is more important than ever. That’s backed up by the data that shows that the most creative advertising is also the most effective. You create that advertising by going to independent production companies who are the experts on how to realise the potential of a script- they are where the top directing and producing talent is. That production expertise is something that has been undersold, to the determinant of production companies so we are going to talk about it here with an international panel of great producers.
  

  
  

  Moderator: Steve Davies, Chief Executive, APA 

  Panellists: 

  • Antonio “Tronic” McDonald, Founder & E.P, KUAMP
  • Josie Juneau, Head of Advertising, RSA Films
  • Jillian Gibbs, Founer & CEO, APR 
  • Toby Walsham Founder & CEO, Imagine This
  • Wojtek Skiba E.P at Papaya Films and Jillian Gibbs, Founder & CEO, Advertising Production Resources (APR)
  • Josh Tenser, ECD and Founder, CALLING
  • Rejane Bicca, Production Manager, O2 
    
    

  
  

  Thursday 12:15 - What Keeps Marketers Up At Night

  
  

  
  

  
  

  
  

  Marketing in 2024 is so all-encompassing that CMOs have to wear many different hats, juggling experience, values, advertising, media, creative, growth and more. Add in macro-economic challenges, polarised social environments and AI and there are multiple rapidly-developing situations to keep tabs on. So amidst all that, what are the challenges and opportunities keeping marketers the busiest right now? Read more about the panellists here.
  

  
  
  Moderator: Alex Reeves, EMEA Editor, Little Black Book
  
  
  

  Panellists:

  • Pete Jeavons, Group Brand & Consumer Marketing Director, BT 
  • Susan Irving, Chief Marketing Officer, Kruger Products
  • Najoh Tita-Reid, Chief Brand & Experience Officer, Mars Petcare
    
  
  

  Thursday 13:00 - Ad Astra in the age of AI

  
  
  
  
  
  
  It’s LBB’s Avengers Assemble moment as global creative leaders who have appeared in LBB’s Ad Astra series come together to explore the power of creativity, discuss the role of big ideas in a fragmented world and crafting magic in the age of AI. Read more about the panellists here.
  
  
  
  Moderator: Emma Wilkie, Awards Director, Little Black Book
  
  
  Panellists:
  • Andres Ordóñez, Global CCO, FCB
  • Malcolm Poynton, Global CCO, President Creative, Cheil
  • Gabriel Schmitt, Global CCO, Grey
  • Kate Stanners, Chairwoman and Global CCO, Saatchi & Saatchi
  • Alex Schill, Global Chief Creative Officer & Partner, Serviceplan Group
    
    
    
    

  Thursday 14:00 - PRESENTED BY MCA: The Business of Creativity

  
  

  
  

  Story-telling is a powerful tool to reach our consumers in a meaningful way but turning these concepts into commercial success requires a mindset of innovation.  We talk to leading market experts on how they can retain brand and consumer engagement in an ever-increasing complex and challenging market.
  
  

  • How are clients sourcing or training internal talent to challenge their mindset on creativity and ROI?  
  • How do brands differentiate themselves from the competition and build a unique identity in a saturated market?
  • How can technology, data and AI help? or hinder?

  
  

  Moderator: Pat Murphy, Founder & CEO, MCA

  Panellists:

  • Sir John Hegarty,  Co-founder and Creative Director, The Garage Soho & The Business of Creativity
  • Rankin Carroll, Chief Brand Officer, Mars Wrigley 
  • Becky Verano, Global VP Marketing Operations and Capabilities, Reckitt
    
  • Philipp Schuster, Agency Management and Marketing Partnerships Director, Bayer
  
  
  
  

  Thursday 15:00 - PRESENTED BY GLOBAL PRODUCTION NETWORK: Lights, Camera, Data: The Future of Production in the Digital Age

  
  

  
  

  

  
  

  A dynamic panel discussion featuring leading voices from the global advertising industry as we delve into the future of production in the digital age. From the impact of cutting-edge technologies to the importance of sustainability and global collaboration, our panellists will share solutions, insights, trends, and success stories that are shaping the future of production worldwide. Discover how producers can leverage data, creativity, and innovation to stay ahead in an ever-evolving industry. 

  
  

  By showcasing a diverse range of solutions, perspectives and expertise, our panel promises to be a thought-provoking and engaging session that will inspire and educate attendees on the future of production. A conversation shaping the industry's tomorrow!

  
  

  Key Discussion Points:

  
  

  1. The Role of Emerging Technologies in Production: AI, VR, and beyond

  2. Sustainability and Ethics in Production: Building a responsible future

  3. Data-Driven Decision Making: Optimizing workflows and enhancing creativity

  4. Global Collaboration and Innovation: Insights and solutions from around the world

  
  

  Moderator: Peter Grasse, Founding Producer, Mr+Positive Tokyo

  
  

  Panellists: 

  • Steve Giralt, Founder & Director, The Garage N.Y USA
  • Halie Graham, EP, The Garage N.Y. USA
  • Morgann Brunn, EP, La Plante Rouge VTR Studio, France
  • Shayne Brookstein, Partner & EP, Moonlighting South Africa
  • Hicham Hajji, Director & EP, The Talkies, Morocco & Middle East
  • Antonella Scoliero, CEO, 360FX, Italy
  • Carla Genoud, EP, Mamma Team, Spain

  
  

  Thursday 16:00 - Why So Serious? The Key to Comedy in Advertising

  
  

  
  

  Here’s a real appetite for humour and the new Cannes category is yet another symptom. However, comedy is challenging at the best of times, and now with clients jittery about cancellation, it’s tougher than ever. We want to talk to creatives and marketers behind some of the funniest recent campaigns to talk about how they tickle our funny bones. Read more about the panellists here. 
  

  
  

  Moderator: Zhenya Tsenzharyk, EMEA Strategic Editorial Lead, Little Black Book

  Panellists: 
  

  • Neo Mashigo, CCO, M&C Saatchi Group South Africa
  • Scott Bell, CCO, Droga5
  • David Kolbusz, CCO, Orchard Creative
  • Nadja Lossgott, CCO, AMV BBDO
  • Gary Steele, CCO, DDB New Zealand
    

  
  

  Thursday 16:00 - 18:00 Happy Hour Sponsored by Porter Novelli

  
  

  Free drinks for all registered LBB & Friends guests with wristbands. 

  
  

  
  

  Thursday 18:00 - 20:00 UEFA EUROS 2024: England V. Denmark Screening

  Join us for a screening of the group stage game. Register to watch the football here.

  
  

  
  
  

  
  

  
  

  
  

  
  

  FRIDAY

  
  Friday 11:00 -  PRESENTED BY NATIVE FOREIGN: The Future of Storytelling with AI

  
  

  
  

  The Future of Storytelling with AI" will illustrate how artificial intelligence is reshaping the landscape for both entertainment and advertising, touching on how brands can best leverage the iterative AI process and vidgen tools to supercharge creative. Attendees can expect to gain insights into pioneering AI-driven storytelling projects and understand how these tools are transforming not just the stories we tell, but also the ways in which we tell them, heralding a new era of storytelling that is more immersive, interactive, and inclusive. Nik will also preview a new cutting-edge brand film created utilizing AI tools!
  

  
  

  Presented by Rena Jett Kayrala, Accomplice (UNIT9, HELO, makemepulse,NF)

  Panellists:

  • Nik Kleverov, CCO, Native Foreign
  • Sarah Cutler - PARTNER at makemepulse

  
  

  Friday 13:00 Leaders Of The New School: How the Next Gen of Agency Leaders is Changing The Game

  
  
  
  

  
  

  Diversity is the topic at play on Friday, but not in the way you might expect. To end a week of learning, networking and sun, LBB’s Matt Cooper and Shauna Seresin, Co-founder of Minerva Content will be bringing together four incredible creative leaders to discuss the ways they’ve changed the game for the industry and the next generation to come. School’s in and the group will explore the power diversity can bring to creative output, they will debate the challenges in re-working old structures (rather than creating new ones) and how the industry can truly bring about positive change.

  
  

  Moderators: Matt Cooper, founder of LBB and Shauna Seresin, Co-founder of Minerva Content

  Panellists:

  • Oriel Davis Lyons, CCO, Mother NYC
  • Mo Said, Founder, Mojo Supermarket
  • Gabrielle Shirdan, Founder & CCO, Kitchen Table
  • Shannon Washington, Global CCO, Gotham
  
  
  
  

  Friday 16:00 - 18:00 Happy Hour

  
  
  Free drinks for all registered LBB & Friends guests with wristbands. Read here to find out how to register.

When & where to find us