LBB, ACA, AWARD, and Truce Partner to Host Aussie Drinks at Cannes

Little Black Book has partnered with Advertising Council Australia (ACA), AWARD, and leading production company Truce Production Co. to host an event for Australians gathering at the Cannes Festival of Creativity in June.

Australians working across the industry and around the world are invited to mingle over drinks at the LBB & Friends Beach on Tuesday 17 June – providing a forum to celebrate local work, get together with Aussies working in other markets, and catch up with friends new and old.

“This is our first year as the official Cannes Lions representatives, and we’re committed to championing Australian creativity on the world stage,” ACA CEO Tony Hale said.

“ACA and AWARD proudly welcome the Australian industry to the festival with this year’s must-attend drinks event. In partnership with Little Black Book, we’re bringing together top creative minds, industry leaders, and emerging talent for a night of connection, celebration, and inspiration — the perfect way to kick off a huge week on the French Riviera."

Michael Ciccone, co-founder of Truce Production Co., added, "Truce is absolutely delighted to be partnering with LBB to bring the AUNZ creative community down to La Plage Croisette Beach. I am looking forward to escaping the Melbourne winter, and connecting with everyone on the foreshore for what should be a wonderful evening.”

LBB AUNZ has grown significantly over the past six months; in Q1, unique users were up 100% year on year, and pageviews skyrocketed by 180%.

Brittney Rigby, LBB AUNZ managing editor, said, “LBB is all about championing creativity and connection, so we’ve partnered with the ACA, AWARD, and Truce to bring together Aussies from around the world who are converging on Cannes in June.

“We’ve achieved incredible growth in this region by breaking news, covering the work with unrivalled depth, and bringing agencies, production companies, and clients into shared conversations. I can’t wait to see local creativity celebrated on one of the biggest global stages.”

The event will be held on Tuesday 17 June from 6:30 to 8:30pm, at the LBB & Friends Beach: La Plage Croisette Beach, 68 Boulevard de la Croisette 06400 Cannes France.

Further partners will be announced in due course – contact toby@lbbonline.com if you are interested in getting involved.

Register to attend here – LBB, ACA, AWARD, and Truce Production Co. look forward to celebrating Australian creativity with you.

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The LBB & Friends Beach is open for all LBB members Monday 16th - Friday 20th June, 10:30-17:45. Read more about our events at Cannes and how to secure entry for 2025 here.