Lay’s Announces Its Return to the Super Bowl

Few things go better than football and potato chips, and what better way to bring the two together than with a highly requested new Lay’s potato chip flavour – Lay’s All Dressed – debuting on the biggest stage of all: Super Bowl LIX. 

Lay’s most recent Super Bowl commercial in 2022 featured Paul Rudd and Seth Rogen taking a trip down memory lane. This year, Lay’s is returning to the Super Bowl with an in-game spot to highlight its iconic line up flavourings, including the all-new Lay’s All Dressed Potato Chips. 

Lay’s All Dressed brings the best Lay’s flavours into one bite – savoury like Sour Cream & Onion, tangy like Salt & Vinegar and sweet like Barbecue. As one of the most beloved flavours in Canada, Americans have been asking for it to come stateside for years. Now, Lay’s is bringing this beloved Canadian flavour to U.S. store shelves for the first time ever.

Lay’s All Dressed Product Information 

• Lay’s All Dressed will be available in retailers nationwide and on Snacks.com beginning January 12 in all sizes including 2.5oz for $2.69 SRP and 7.75oz for $4.99 SRP. 
• Fans may remember the delicious All Dressed Flavour from when it graced the snack aisle for a limited time in 2021 and 2024 as Ruffles All Dressed, and in 2023 as a part of the Flavour Swap program as Lay’s Kettle Cooked Ruffles All Dressed. 

Lay’s All Dressed, All-Inclusive Vacation Sweepstakes 

• Starting on February 25 fans can enter for a chance to win an All Dressed, all-inclusive vacation by entering the codes found on their bags of All Dressed at LaysAllDressed.com. Fans can visit LaysAllDressed.com for more information and full rules.