Thu, 01 Jun 2023 07:07:00 GMT
Laughlin Constable (LC), the independent, full-service brand experiences agency, today announced it has promoted Katy Gajewicz to chief strategy officer. Gajewicz previously held the position of EVP, Strategy at the agency, where she’s been since 2017. The position is an integral executive leadership role under new CEO Anthony Romano and will be the driving force behind the agency’s vision for evolving its Strategic Intelligence practice, including the strengthening of its Brand, Social and Communications Strategy offerings, and its Marketing Automation specialisation.
“Katy is one of the sharpest, most collaborative and thoughtful strategic thinkers I’ve ever had the pleasure to work with in this business,” said Anthony Romano, CEO of Laughlin Constable. “Her restless and passionate approach to guiding world-class creativity, combined with her unique mix of skills and track record in solving big, complex business problems make her perfectly suited to take on this role.”
Gajewicz will lead all strategic initiatives to build out a suite of proprietary strategy products and services that the agency is planning to announce and launch in the coming year. During her time at LC, Katy has been steering and guiding iconic brands like Yuengling, Master Lock and Northwestern Medicine, and she’s been instrument in some of the agency’s most recent run of new business wins. Prior to LC, Katy rose the ranks in various Strategy roles at shops the IPG’s FCB Chicago and Publicis Group’s Leo Burnett, where she led strategy for powerhouse global brands under the SC Johnson umbrella, McDonald’s, Gatorade, Campbell’s, Busch Beer, Suave and many others.
The new role for Gajewicz is the third leadership appointment made by Romano, who became CEO of Laughlin Constable in September 2022. He recently recruited Amy Merchant from Havas Chicago to lead client engagement and added Alex Helfers from VMLY&R to lead connected experiences.view more - Hires, Wins & BusinessLaughlin Constable, Thu, 01 Jun 2023 07:07:00 GMT