Nordic Naturals Marks Global Omega-3 Day with Launch of New Campaign

Stemming from their new creative AOR partnership early in 2024, Nordic Naturals, the global provider of premium vitamins and supplements, and independent full-service agency Laughlin Constable launched a new national campaign focused on the brand’s leading Omega-3 supplement. 

Nordic Naturals’ new 'The Power of Omega-3' campaign demonstrates the exponential impact that omega-3s can have on the heart, mind and body. The goal of the campaign is to shift misconceived perceptions of the supplement having only one benefit—heart health—to awareness of omega-3s being being an essential part of everyone’s lifelong wellness routine. The fully integrated campaign is running in linear and streaming TV, social, podcasts, digital and experiential.

“We’re really proud to have created work for such an impactful product and purposeful brand,” said Pat Laughlin, chief creative officer at Laughlin Constable. “The benefits of omega-3s go far beyond heart alone, so we needed a clear storyline that highlighted its influence on the body and mind as well, while also helping to change consumer perceptions about what it does and why it matters.” 

Last year, Laughlin Constable was named creative agency of record for the company following a competitive national search. Laughlin Constable is responsible for brand, product and consumer strategy, and development of the creative campaign. Nordic Naturals produces a full assortment of premium omega-3 supplements and is the industry’s top selling omega-3 brand in the U.S.

“It’s both challenging and an important opportunity to educate and shift consumer perception about omega-3s, considering that most Americans are not consuming enough omega-3s in their diet,” said Jim Planet, VP of marketing at Nordic Naturals. “The work that the team at Laughlin Constable created truly tells a more versatile story about the impact our product has on people’s lives.”

The spots were shot on location in San Francisco with Laughlin’s award-winning production arm, HIVE Content Studio, and partner The Wade Brothers. 

“Our production partners, the Wade Brothers, did an amazing job creating imagery that matches our Nordic Naturals brand voice. We were fortunate enough to shoot in Northern California, showcasing the area’s beautiful landscapes and the active lifestyle of people who live there,” said Vincent Geraghty, EVP, Production and HIVE Content Studio at Laughlin Constable. 

Global Omega-3 Day, March 3, was created in 2021 by the Global Organization for EPA and DHA Omega 3s (GOED) to raise awareness of omega-3s and its many health benefits.